You might have heard people talk about IAB podcast stats, measurement guidelines, compliance, and certification. Here's what all of that means, and whether it even matters!

Please share this episode from your podcast app or https://theaudacitytopodcast.com/iabstats

## Who is the IAB?

## What are IAB stats

- These IAB guidelines get updated every few years. As of March 2024, the latest version is 2.2 still in proposal stage for public comment.: https://iabtechlab.com/press-releases/iab-tech-labs-podcast-technical-working-group-announces-podcast-measurement-updates-for-public-comment/

## IAB "compliance" versus "certification"

- You can see the list of certified podcasting companies here.: https://iabtechlab.com/compliance-programs/compliant-companies/#

## Why IAB-certified podcast stats are good

## But every standard will have loopholes

- Some podcast networks put ads in mobile games: https://time.com/6217261/podcasters-buying-listeners-mobile-game-ads/
- In my past research for testing the fastest podcast hosting: https://theaudacitytopodcast.com/who-offers-the-fastest-podcast-hosting-tap335/

## Why you don't actually need IAB-certified podcast stats

## I've changed my mind about IAB certification

## New feature: The Community Corner

- Dave Jackson responded to my “mythinformation” line with a voicemail: https://castfeedback.com/6568ff490e90de09ac15f439/feedback/65e8bf6b409e6dd1d2c40a71
 
———

Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/

Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/

FEEDBACK
Call (903) 231-2221
Email feedback@theaudacitytopodcast.com
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MAILING ADDRESS
The Audacity to Podcast
PO Box 739
Burlington, KY 41005

Do IAB-Certified Stats Matter for Your Podcast?

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How To

Redirects come in multiple types. When misused, they can cause some major problems, as even happened to me recently. Here are some warnings to watch for whenever you use redirects.

Please share this episode from your podcast app or https://theaudacitytopodcast.com/redirectcautions

- “Redirects and How to Use Them in Podcasting”: https://theaudacitytopodcast.com/redirects-and-how-to-use-them-in-podcasting-tap280/

## Caution #1: 301 redirects are "permanent" and cached

## Caution #2: Your redirect destinations might change or disappear

- Contigo Ashland Chill Autospout Water Bottle with Flip Straw, Stainless Steel Thermal Drinking Bottle,Leakproof,Grey, BLue, 590 ml: https://www.amazon.com/dp/B07W5GRCZB?tag=theaudacitytopodcast-20&linkCode;=ogi&th;=1&psc;=1
- Contigo Autospout Straw Ashland Chill Vacuum-Insulated Stainless Steel Water Bottle, 20 oz., Monaco: https://www.amazon.com/dp/B01D67AB4I?tag=theaudacitytopodcast-20&linkCode;=ogi&th;=1&psc;=1

## Caution #3: Most redirects bypass content

- theaudacitytopodcast.com/captivate: https://theaudacitytopodcast.com/captivate

## Caution #4: You might someday rename your redirect

- Why you should stop saying brand names in your podcast: https://theaudacitytopodcast.com/stop-saying-brand-names-in-your-podcast-do-these-5-things-instead/

## Caution #5: Correcting URLs you said in old episodes is practically impossible

## Caution #6: Reusing things you redirected from is a bad idea (my 2024 redirect mistake)

## Quick resources for making redirects

### 301 permanent versus 307/302 temporary

### WordPress plugins for making redirects

- Pretty Links Pro: https://theaudacitytopodcast.com/prettylinkpro
- Redirection: https://wordpress.org/plugins/redirection/

### Other ways to make redirects

- Please click here to learn more about redirects and how to use them!: https://theaudacitytopodcast.com/redirects-and-how-to-use-them-in-podcasting-tap280/

## Community corner
 
———

Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/

Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/

FEEDBACK
Call (903) 231-2221
Email feedback@theaudacitytopodcast.com
Send a voice message from https://theaudacitytopodcast.com/

MAILING ADDRESS
The Audacity to Podcast
PO Box 739
Burlington, KY 41005

6 Cautions When Using Redirects in Podcasting (plus best practices)

There comes a point in every podcast when it's necessary to say a URL. If for nothing else, at least your podcast's own home on the Internet. (And you should have a domain for your podcast!)

Please share this episode from your podcast app or https://theaudacitytopodcast.com/sharingurls

## 1. Speak as few URLs as possible (per episode)

- Pretty Links Pro: https://theaudacitytopodcast.com/go/prettylinkpro

## 2. Defer to your chapters or episode notes

- Check out Knick Knack News for a great example of actionable episode notes: https://knickknacknews.com/
- Captivate: https://theaudacitytopodcast.com/captivate
- Buzzsprout: https://theaudacitytopodcast.com/buzzsprout
- Blubrry: https://theaudacitytopodcast.com/blubrry
- I'm pushing hard for Podcasting 2.0 to turn our current podcast chapters into “super chapters”: https://github.com/Podcastindex-org/podcast-namespace/discussions/469

## 3. Never say "https://" or "www."

## 4. Simplify your URLs

- Remove the third-party brand name completely and make it a generic URL: https://theaudacitytopodcast.com/stop-saying-brand-names-in-your-podcast-do-these-5-things-instead/
- Patreon: https://theaudacitytopodcast.com/patreon

## 5. Make friendly URLs that make sense

- Episode numbers didn't actually matter: https://theaudacitytopodcast.com/are-podcast-episode-numbers-really-necessary-in-podcasting-show-notes-tap175/

## 6. Say "slash" not "forward slash" or "backslash"

## 7. Slow down and speak clearly

- Podcast transcripts: https://theaudacitytopodcast.com/how-to-use-podcast-transcripts/

## 8. Clarify or avoid ambiguity

## 9. Be careful with top-level domains that aren't .com

- That Story Show: http://thatstoryshow.com/

## 10. Beware case-sensitivity

## 11. Always test your URLs before you share them

## Community corner
 
———

Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/

Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/

FEEDBACK
Call (903) 231-2221
Email feedback@theaudacitytopodcast.com
Send a voice message from https://theaudacitytopodcast.com/

MAILING ADDRESS
The Audacity to Podcast
PO Box 739
Burlington, KY 41005

11 Tips for Sharing URLs in Your Podcast


“Artificial intelligence” (“AI”) has made huge leaps in abilities within a very short time. It was only a few years ago that I felt on the cutting edge teaching how to use AI tools like Jasper (originally called “Conversion.ai” and “Jarvis”), even before ChatGPT was released.



Now, AI has become so prominent, that it's almost surprising if a software company of any size is not offering some kind of AI-based solution.



While inflation has skyrocketed the prices of almost everything, the cost for accessing AI has significantly dropped. When I first started using AI, a good plan with access to only one central AI system cost $99 per month. But now, you can use a tool like Magai to use a whole bunch of different language- and image-based AI tools starting at only $19 per month!



(As an affiliate, I earn from qualifying purchases through these links. But I recommend things I truly believe in, regardless of earnings.)



All this potential means we need to quote the line from Spider-Man, “With great power comes great responsibility.”



And thus why I want to share these warnings with you, to advocate for responsible use of generative AI, large language models (LLMs), machine learning, or whatever you want to call it.



This warnings apply to any kind of content-creation, not only podcasting!



(And in case you're wondering, I did not use AI to create any of this content, but I might be using some AI to transcribe or help me market this content.)



Aside: most warnings apply to generative AI, but not repurposing or enhancement AI



Before I get into my list of warnings about using AI, I want to clarify that these are focused using AI to essentially create something from nothing. I still think AI can be a great assistant on your content. For example, processing audio or video, clipping excerpts, suggesting marketing approaches, improving how things communicate, repurposing, and more. All of those things start with your intelligence, and then the AI works from that.



But I see most of these warnings as applying solely to generative AI, or when you start with nothing but a prompt.



Now, on to the warnings!



1. Undisclosed use of generative AI can get you in trouble



YouTube, social networks, and lots of other websites and platforms are starting to require you to disclose whenever you're putting out content generated by AI. And I think this is a good thing to do as it helps the potential audience know what kind of quality to expect.



Even for things like podcast transcripts, it's good to disclose whether AI was used to transcribe the audio. As I mentioned in my previous episode about using podcast transcripts, someone on your podcast might say, “I love two li'l puppies,” but the AI might transcribe it as, “I love to kill puppies.” Sometimes, even omitting a single word can drastically alter the meaning. For example, imagine accidentally omitting the “not” in a sentence like, “I'm not guilty.”



This doesn't necessarily mean you must disclose every time you use ...

11 Warnings about Using AI in Content-Creation (including podcasting)

Inside jokes can offer fun potential for your podcast, but also some potential costs. Here are some brief things for you to consider as you engage with your podcast audience.

Please share this episode from your podcast app or https://theaudacitytopodcast.com/insidejokes

## Where inside jokes come from

## What about the new listeners?

## Turn inside jokes into swag

## Community Corner
 
———

Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/

Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/

FEEDBACK
Call (903) 231-2221
Email feedback@theaudacitytopodcast.com
Send a voice message from https://theaudacitytopodcast.com/

MAILING ADDRESS
The Audacity to Podcast
PO Box 739
Burlington, KY 41005

Should Your Podcast Have Inside Jokes?

Monetization is not the only profit you can get from podcasting! And you shouldn't be the only one to profit, either! Nonetheless, here is why I think you should put P.R.O.F.I.T. first in every aspect of your podcast.

Please share this episode from your podcast app or https://theaudacitytopodcast.com/profitfirst


## The order of podcasting cornerstones

## The Podcast P.R.O.F.I.T. Paradigm™

## P.R.O.F.I.T. is for all podcasters, not only professionals

## Your podcast P.R.O.F.I.T. should power your decisions

- Start with Why: How Great Leaders Inspire Everyone to Take Action: https://www.amazon.com/dp/1591846447?tag=theaudacitytopodcast-20&linkCode;=ogi&th;=1&psc;=1

## Remember P.R.O.F.I.T. for your audience

## Podcasting P.R.O.F.I.T. in one word: why?
 
———

Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/

Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/

FEEDBACK
Call (903) 231-2221
Email feedback@theaudacitytopodcast.com
Send a voice message from https://theaudacitytopodcast.com/

MAILING ADDRESS
The Audacity to Podcast
PO Box 739
Burlington, KY 41005

Do IAB-Certified Stats Matter for Your Podcast?

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