Joe McDonald is Vice President of Sales at Jasper Engines & Transmissions. With more than thirty years of experience in the automotive aftermarket industry, Joe is skilled in team building, account management, leadership, planning, and sales processes. He began his career in the rental car industry and has been with Jasper since 1996.

In this episode…

How do you build a culture where your customers notice you do the right thing while having fun? In this era of job hopping, how do you regularly keep employees around for not just multiple years, but multiple decades? You’ll learn how Jasper Engines & Transmissions regularly accomplishes both on this episode of Gain Traction!

According to Joe McDonald of Jasper Engines, it starts with leadership. He says when staff members see company executives doing little things like picking up trash off the floor, cleaning sinks in the washroom, and clearing employees’ plates at company meals, it motivates them to not only do a great job, but never look for another one.

On this episode of Gain Traction, Mike Edge welcomes Joe for a conversation about building a culture that encourages employees to do the right thing while having fun and to stick around for twenty, thirty, or even forty years. Joe shares why Jasper employees take pride in their workspace and what the leadership does to set a positive example. Don’t miss it!

Here’s a glimpse of what you’ll learn: 

• Joe McDonald explains how he accidentally started working at Jasper
• Why Joe has had sales success in the auto repair industry, even though his wife predicted he would get fired
• Joe explains the genesis of Jasper’s motto, “Do it right and have fun.”
• What makes the culture unique at Jasper?
• Why do Jasper employees tend to stick around for multiple decades?
• Joe tells a funny story about how he accidentally swiped a manufacturing associate’s jacket while he was in the bathroom

Resources mentioned in this episode:

• Joe McDonald on LinkedIn
• Jasper Engines & Transmissions 
• The 7 Habits of Highly Effective People by Stephen R. Covey 
• Leaders Eat Last by Simon Sinek
• Traction Summit 2023
• Mike Edge on LinkedIn
• Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.  

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.