In this episode, Codie discusses the critical role of pricing in business success. She emphasizes that pricing is not just about covering costs but is a powerful lever for growth and customer perception and provides actionable insights for business owners to enhance their strategies and increase profitability.

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00:00- The Power of Pricing Psychology

03:07- Strategies for Raising Prices Effectively

05:56- Learning from Big Brands: Case Studies

08:47- Understanding Customer Value and Market Position

12:01- The Right Time to Raise Prices

15:13- Communicating Price Changes to Customers

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