<p>Meta's algorithm has evolved beyond detailed targeting. Interest and behavior targeting are no longer essential for most advertisers, but there's one important exception. </p>

Meta's algorithm has evolved beyond detailed targeting. Interest and behavior targeting are no longer essential for most advertisers, but there's one important exception.

Do You Still Need Detailed Targeting?

Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...

Share Do You Still Need Detailed Targeting?

Sign up to save your podcasts

Do You Still Need Detailed Targeting?

Do You Still Need Detailed Targeting?

More shows like The Pubcast with Jon Loomer

Social Media Marketing Podcast

The Mind Your Business Podcast

Perpetual Traffic

Marketing School - Digital Marketing and Online Marketing Tips

Pod Save America

The Daily

SmartLess

The Smart Marketer Podcast

Hard Fork

The Mel Robbins Podcast

Good Content with Shannon McKinstrie

AI Explored

Marketingpod.dk med Halfdan Timm & Kristian Tinho

Marketing med videre