👋 Listeners! Especially Dealership Owners and Managers! This is a major problem that can easily be corrected so you make more 🚗 deals!

In this episode, we explore the common experience of customers who work with a 🚘dealership's Business Development Center (BDC) department on the 📞, only to be disappointed when they arrive and find a disconnected sales process! They feel catfished!

Many customers assume that the person they speak with on the phone in the BDC will be their direct point of contact throughout the sales process, leading to a seamless and easy experience. However, this is often not the case. 😬 When this happens, we lose buyers who have neg feels about us, we send biz to other stores and we don’t meet gross potential.   

I will discuss the importance of bridging the gap between the BDC and the sales team to ensure a smoother experience for the customer. This may involve better communication and collaboration between the two departments, as well as clear expectations set for the customer at the outset of the sales process. I give ya some of my personal examples that work! 🤗

We also explore the reasons why this gap exists in the first place, including the challenges of managing a high volume of leads and the potential for miscommunication between departments. We offer insights and solutions for dealerships looking to improve their customer experience and bridge the gap between their BDC and sales teams.

Join us as I dive into this important topic and explore how 🚘dealerships can better serve their customers and improve their bottom line by addressing this common issue!

Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 |edealersolutions.com

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