Doug O’Brien sits down with NLP expert and copywriting master Harlan Kilstein to explore a fascinating hypnotic tool from Dave Dobson: The Subjective Reversal.

Learn how to shift a client’s limiting belief by reversing their own anchors. Harlan unpacks the deep psychology behind Dobson's process, how to change internal associations, and how this technique can rewire the subconscious for powerful transformation.

Whether you’re a coach, hypnotist, or language nerd, this episode will expand your toolkit and shift how you understand change.

🎧 Listen now and discover:

Want learn more about the Subjective Reversal Project? Click here: https://kilstein.com/subjectivereversal/

Learn more about Harlan Kilstein at: https://kilstein.com/

Follow Doug O'Brien's work at: https://www.essentialcoachingskills.com/