In this episode, I’m diving into a topic that’s close to the heart of every business owner: beliefs—and how the wrong ones can quietly break your business.

Over the last few years coaching and consulting in the pet care industry, I’ve seen it again and again: it’s not just strategy that holds people back—it’s mindset. In this conversation, I’m unpacking the limiting beliefs I hear most often from pet care pros just like you, and offering ways to recognize, challenge, and replace them with healthier ones.

Whether it’s your self-perception, your assumptions about clients, competition, team members, or money, this episode will help you rewire the way you think—so you can grow with confidence.

💡 Key Takeaways:
✅ Beliefs—positive or negative—directly impact your growth.
✅ How you see yourself matters. You’re not “just” a pet care provider—you’re a business owner.
✅ Clients can adapt to team-based care models.
✅ Competition signals a healthy market, not a threat.
✅ Client understanding - certifications when it comes to value.
✅ You must manage your money to grow sustainably.
✅ Service area limitations are real—but they’re not deal-breakers.
✅ Long-term success in this industry is possible.
✅ Your beliefs deserve regular inspection.
✅ If your beliefs aren’t aligned with your actions, something has to shift.

🎙️ Favorite Quotes:
⭐ “Growth doesn’t solve money problems.”
⭐ “You are a business owner, own it!”
⭐ “The market can sustain your prices.”
⭐ “Your beliefs inform your actions.”
⭐ “Examine beliefs that hold you back.”

📢 Subscribe for more weekly insights to help you scale your pet care business with clarity and intention.
🐾 Don’t forget to like, comment, and share with others in the industry who need to hear this.

🐶 Welcome to the very first episode of DogCo Secrets! 🚀

I'm Michelle Kline and I help pet care businesses grow, thrive, and scale.

In my first episode, I dive deep into the fast-evolving pet care industry, exploring how business owners can make data-driven decisions to grow and scale successfully. I'll also break down the balance between pivoting strategies vs. doubling down, revealing why a structured 90-day testing cycle is key to evaluating business success.

You’ll learn how to leverage market trends, refine existing strategies, and avoid decision-making based on fear—all while maintaining operational stability and testing new marketing opportunities.

🔗 Sources/Resources to link:
🐾 Pawsome Metrics Spreadsheet Suite - https://pawsomemetrics.com/products/complete-team-spreadsheet-bundle
4 Disciplines of Execution - https://amzn.to/4kycMTL
^^ just FYI, amazon is an affiliate link

✍️ Citation on $500 billion stat: https://www.bloomberg.com/company/press/global-pet-industry-to-grow-to-500-billion-by-2030-bloomberg-intelligence-finds/

💡 Key Takeaways:
✅ The pet care industry is booming—growth is happening now!
✅ Data is your best friend—use it to guide decisions, not guesswork.
✅ A 90-day testing cycle helps determine what’s working (and what’s not).
✅ Before making changes, define where your business currently stands.
✅ Pivoting should be intentional—not driven by panic or uncertainty.
✅ Marketing strategies can be tested and adjusted quickly.
✅ Refining what already works is often more powerful than chasing the next big thing.
✅ The ‘murky middle’ of entrepreneurship is normal—keep going!
✅ Every pivot has a cost—understand the trade-offs before making a move.
✅ Historical data holds the key to unlocking your next big win.