Hello and welcome to the fortnightly podcast about macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow.

In this episode, we take a deep dive into the Direct-to-Avatar (D2A) economy. At WGSN we define D2A as a new retail model, similar to direct-to-consumer, that allows brands to sidestep supply chains and sell clothes that don't exist IRL

WGSN CEO and host Carla Buzasi speaks to Samantha G Wolfe, founder of PitchFWD – a consulting firm that helps navigate the world of new and emerging technologies – about how we will use avatars to do most of our shopping, and how brands will have to find ways to interact with our avatars to capitalise on this opportunity.

Imagine buying on-trend outfits, unique accessories, and even exclusive experiences for your virtual avatars, all without stepping into a physical store or dealing with traditional supply chains. We explore this consumer trend and the emerging technology involved.