Why do we agonize for 20 minutes over a $10 coupon, then say yes to a $17 margarita without blinking? This is what I call dollar vertigo, a pattern where our brains over-analyze small money choices and grow numb to the bigger, more impactful ones.

We get into why this happens and how emotion drives spending (even when we swear we’re being logical). I also share four practical steps to match your attention to the decisions that actually matter.

Key moments:

(04:52) Feeling productive with small savings

(09:04) Stress hijacks financial choices

(13:39) Decisions that deserve attention if you want to build wealth

(14:44) Four practical strategies to cure dollar vertigo

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