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Vision Expo West is this week and having a game plan in place ahead of time is crucial to success when it comes to purchasing frames and equipment for your office. IN this episode, I sit down with Bryan Hoban and Kayla Groves from our member business advisor team to discuss a game plan for success. 

Key Takeaways:

1. Take stock of your financial situation before the show. Understand your cash flow and current cash on hand and determine if financing or a cash purchase is smarter for your business. Review interest rates ahead of time, as well.
2. Review your current frame board, your most popular frame lines, and the gaps in style and price point you have. Evaluate what frame brands your patient are already wearing to help identify the gaps you may have.
3. Before purchasing equipment, run the monthly cost of a 5 year payment, even if you're paying in cash. Compare that with the clicks or sales needed to break even and determine how easy it will be to generate additional revenue and ROI from the purchase. Review any additional changes in office flow and staff. 
4. Build a purchasing map prior to attending to make sure you're purchasing frames and frame lines that fill the gaps in the practice and the space you've set aside for these new lines. 
5. Market via social media all that you're learning. Connect with your team during the show if they're present and/ or afterwards if they are back in the office. 

What Bryan and Kayla are reading:

• Bryan: Quiet - The Power of Introverts In a World That Won't Stop Talking by Susan Cain
• Kayla: She Thinks Like a Boss by Jemma Roedel