In this powerful episode, Steve Sims shares a personal insight from his experience at City of Hope, one of America's top cancer hospitals. While preparing for his bone marrow transplant, Steve noticed how the hospital proudly displays its "Top 5" status throughout the campus - not out of arrogance, but as a crucial indicator of their excellence. He uses this observation to deliver a vital message for entrepreneurs: stop hiding your achievements.

Steve emphasizes why showcasing your accomplishments isn't about bragging - it's about helping potential clients and partners make informed decisions. Just as he chose a top-rated hospital for his health, he argues that clients deserve to know your track record, awards, and recognition. Whether it's a local newspaper feature or an international accolade, these achievements serve as valuable indicators of expertise and reliability.

This candid rant delivers an important reminder: if you want to work with the best, you need to be visible as the best. Steve explains how surrounding yourself with excellence naturally elevates your own standards and helps you become the best version of yourself.

This episode is a must-watch for entrepreneurs who struggle with promoting their achievements or anyone looking to understand the importance of working with proven experts in their field.