Lenny Grinberg, Director of Business Development and Account Management at RWS, joins the podcast to discuss why localization matters. He shares the differences between translation and localization and reveals the biggest mistake content creators make when it comes to translating content. Lenny offers his perspective on the potential risks and benefits of free translation tools and how L&D professionals can enhance the user experience by changing their approach to translating content.

Resources:

· RWS Website: https://www.rws.com/

· Lenny Grinberg on LinkedIn: https://www.linkedin.com/in/lennygrinberg/

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