Today you get to be a fly on the wall (for a few minutes) in an EPIC workshop with Roland Frasier. He breaks down a core principle that he stands by in all of his businesses.

Don't build your business on someone else's property.

Don't build your business on someone else's platform.

Top Takeaway: Don't rent your traffic; own it.

"It's better to own, not rent your traffic whenever you can, because if you're renting traffic, you're paying rent on it constantly. Whereas if you own it, you have it forever, right? And if you're renting it, you're always subject to the risk that somebody else is willing to pay more rent than you, and then you lose it. So it's better to just control it right from the start.". Roland Frasier.

How do you do that? 

Listen as Roland explains and breaks down lots of ideas for how to own your traffic sources and where to find them, using the acquisition strategies he teaches in the EPIC program. Head over to our Website for complete show notes, https://businesslunchpodcast.com/

What Is EPIC?

You may have heard about Roland's EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you're interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic.

Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle.

Who is Roland Frasier? 

He's referred to as 'the smartest guy in the room' with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine's fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He's a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. 

To dig in further with Roland, sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200 

Contact & Follow Roland

On Facebook, https://www.facebook.com/rolandfrasier,

On Instagram, https://www.instagram.com/rolandfrasier/

Through his Website, https://www.rolandfrasier.com/.

Follow Business Lunch Podcast

On Twitter, https://twitter.com/bizlunchpodcast

On Instagram https://www.instagram.com/bizlunchpodcast/

Mentioned in this episode:

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