When you are going through a crisis, there are so many things that fall through the cracks. After one of Aimee's closest friend was diagnosed with cancer at 25, like any good friend, she thought to herself, "My friend has cancer. What can I do?"
That initial search for answers was the spark for Aimee's business, which has grown to reach all 50 States and countries around the world. Aimee Kandrac is the CEO and cofounder of What Friends Do.
But What Friends Do isn't just a social organization, creating real value and capturing some of that as revenue. The community platform offers a "crisis registry" that allows users to see what their friend in need has requested, whether it's meals, gifts, or other helpful items when dealing with a life crisis. Users can purchase items directly from What Friends Do, helping their friend dealing with a life crisis. In this episode Aimee shared the lessons she learned and what motivated her to keep on paying forward.
Aimee is one of the original co-founders of WhatFriendsDo. Her story began when a close friend, Laura, was diagnosed with a terminal brain tumor at the age of 25. Aimee, her mom and her sister took charge and coordinated all of the non-medical care and rallied hundreds of friends to show their support. Recognizing the need for a simpler way to coordinate care, WhatFriendsDo, was created.
Aimee is passionate about running a technology-based company centered on helping friends and families going through a life-changing event. Her forward and innovative thinking has earned her recognition as one of Indy’s Best and Brightest Finalists from Junior Achievement of Central Indiana and as a Top 50 Mompreneur of the Year from eBabble.com.
Aimee spent the early years of her career in Development and Fundraising in both non-profits and higher education. Her experience with organizing and managing events, strategic planning and fundraising was instrumental when she became one of the first female CEO’s in the State of Indiana to close a $500,000 round of funding.
Aimee has served as a speaker at NOWIB, Successful Women Made Here, Indiana Conference for Women and VERGE. Aimee and WhatFriendsDo have been featured in print, on-line, and on TV in Fortune.com, Forbes.com, Time.com, LA Times, Indianapolis Monthly , IndyStyle and the Indianapolis Star and is member of Inc. Magazine’s Founder’s Society.
Aimee has served the community in many roles, specifically as a mentor for
Learn about my freebies and membership below!
Every week, I expand on the podcast topic with practical tools, insights, and tips to help you heal, grow, and stay aligned with your inner abundance. It’s like a little love note in your inbox—just for you. if you want to receive it sign in to mailing list! Ready to Join? Dm me or email me now!
[email protected] - You can also connect with me on instagram @Claudia_Noriega_Bersntein or visit my website at ClaudiaNoriegaBernstein.com, you will learn about my 1:1 coaching, retreat and training.
If you liked this episode please leave me a comment, share it, subscribe and give me a good review. Thank you!
Here is your link for your FREE Overcoming Challenges and Embracing Abundance Workbook:
https://mailchi.mp/claudianoriegabernstein.com/signup_for_free_workbook
Get it now!!
News: Get on the waiting list for my Inner Radiance Collective!
A sacred space for women ready to step into their power, purpose, and abundance. Launching May 2025
Whether you're a busy mom who’s lost herself in the daily grind, craving more balance, joy, and meaning—or you're ready to break free from burnout and finally put yourself back on the priority list—this membership is designed to support your growth, your healing, and your radiance fr...
