Welcome back to another Follow Through Friday on the Simple and Smart SEO Show! 🚀 

If you caught my conversation with Katie Stone, SEO lead at Lead Hub, you know we went deep on local SEO, Google Search Console Insights, and keyword strategy. 

(Missed it? No worries! Listen Here!)

Ready to make your SEO work for you? 

👇🏽 Let’s dive in. 👇🏽

💎 Key Takeaways:

1️⃣ Google Search Console = Your SEO Goldmine

🔍 Google Search Console (GSC) isn’t just a data hub—it’s your secret weapon for seeing exactly how people find your website. But did you know you can unlock even deeper insights with the Enhanced Analytics Chrome Extension? 😱

🚀 Pro Tip: Install the GSC Enhanced Analytics extension (Chrome-only!) to unlock advanced data views

💥 Action Step: Check your top-performing pages and compare their performance over time. Do any need a content update? 🤔

2️⃣ Keyword Research: Smarter, Not Harder

Instead of chasing broad, generic keywords (water heater 🔥😴), think action-based—like water heater installation (boom! 💥).

Why? These show intent to purchase. 🛍️

💥 Action Step: Use GSC filters to find high-intent keywords.

3️⃣ Competitor Research = Your Shortcut to SEO Wins

💡 Ever wonder what keywords your competitors are ranking for that you’re not? That’s where Keyword Gap Analysis comes in.

🔥 Crystal’s Favorite Tool: Dragon Metrics (but Semrush & Ahrefs work too!)

📊 How it works:
1️⃣ Run a Keyword Gap Analysis to see what your competitors rank for that you don’t.
2️⃣ Identify "easy win" topics
3️⃣ Create new blog posts, landing pages, or optimize existing pages 

🎯 Your Follow-Through Challenge 🚀

Pick just one of these action steps and implement it this week:
✅ Install the GSC Enhanced Analytics Extension & analyze your top pages
✅ Use intent-based keyword filters to refine your keyword strategy
✅ Run a Keyword Gap Analysis and find opportunities to steal some rankings

Then tell me how it goes! 📩 Need more help? Book an  SEO Power Hour with me at  or join my SEO Squad for weekly support.

📢 Share it with an entrepreneur friend who needs smarter SEO! 

Keep moving

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!