Etsy just dropped a massive change to their ads platform — and it’s going to affect every seller running Etsy Ads. I walk you through exactly what’s different, how the new “ad strategy buckets” work, and why this could be a big problem if you’re not careful.

 

Here’s what I cover step by step:

 • The new $25/day minimum to access Etsy’s ad strategy options

 • What each of the three strategies actually means for your shop

 • Why the “balanced” strategy is your default if you spend less than $25

 • The risk of increasing orders vs. increasing return on ad spend

 • The hidden cost sellers don’t realize with these changes

 • Whether or not you should even be running ads right now

 • Why organic sales are more important than ever before

 • How to avoid losing hundreds of dollars testing the wrong strategy

 

This change is still in beta, but it could completely shift how sellers approach Etsy Ads. Before you touch your ad budget, watch this breakdown to avoid costly mistakes.

 

#EtsySellerTips #EtsyAds #EtsyMarketing

 

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00:00 Etsy’s big ads change revealed

00:26 The new $25/day minimum requirement

00:45 Three ad strategies explained

01:49 Why sellers lost control of ads

02:48 Should you even run Etsy ads?

03:17 The danger of ramping up budgets

03:45 Why organic sales come first

03:47 Final thoughts and safer strategies