Welcome to Day 24 of the Double Your Profit Series

The go-to series for contractors, home service owners, and small business entrepreneurs.
Today we’re diving into one of the most important — and often most confusing — financial topics in business: Cash Flow.
It’s the reason so many owners scratch their heads at year-end when their accountant says, “Congrats, you made a profit,” but the checking account feels empty. That gap? That’s cash flow.

🧠 Why Cash Flow Matters
There’s a huge difference between net profit on paper and the cash in your bank account. Cash flow explains what happened in between. Without understanding and managing it, you risk being “profitable” on paper but broke in reality.

💡 What You’ll Learn in This Episode:

The three key financial reports every owner must know: Profit & Loss, Balance Sheet, and Statement of Cash Flows

How to read the Statement of Cash Flows to see where your money actually went

💸This Episode is Brought to You by CFO Made Easy

Built a strong trades business? Let’s take it to $10M and beyond. CFO Made Easy offers part-time CFO services for home and trade service businesses—helping you boost cash flow, maximize profit per tech, and make clear growth decisions.

📈 Free Offer: Book a 45-min Financial Insight Session to uncover growth blockers.


⚙️ The Big Picture
Profit is theory. Cash is survival. If you don’t track it, optimize it, and protect it, you’ll always wonder where your money went. By forecasting ahead, negotiating terms, and stacking reserves, you give your business stability — and the freedom to grow without fear of running dry.

🔥 Think of this episode as your playbook for turning paper profit into real cash in the bank.

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

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