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Dr. Benjamin Hardy is an organizational psychologist and best-selling author whose books—including Willpower Doesn’t Work, Personality Isn’t Permanent, and 10x Is Easier Than 2x—have sold over 1 million copies and been translated into 25+ languages. His work on identity, leadership, and exponential growth has been read by more than 100 million people worldwide and featured in Harvard Business Review, Forbes, and Inc. Hardy is recognized as one of today’s most influential voices on personal transformation and future-driven success.

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➡️ Talking Points

00:00 – Intro

01:31 – Why Some Companies 10x, Others Don’t

02:54 – The First Question Entrepreneurs Must Ask

05:00 – Playing to Stay vs Playing to Win

07:59 – Psychology Lessons That Built a Business

10:36 – The Science of Scaling

13:20 – Are Extreme Goals Worth It?

17:20 – Sponsor Break

20:07 – How to Truly Believe in Big Goals

27:19 – The 80/20 Rule for 10x Growth

31:18 – Cutting Out What Holds You Back

34:55 – Sponsor Break

37:49 – Why Psychology Always Shapes Strategy

39:18 – Frameworks for Adopting New Ideas

49:39 – Signs It’s Time to Shake Up Your Life

53:20 – How Fear Blocks 10x Growth

58:02 – The One Lesson for His Kids