Dr. Mike Rothschild began his practice from scratch in his wife's rural hometown and enjoyed immediate practice success that multiplied for several years. This success took more and more time away from what really mattered in his life. More patients led to more staff, more equipment and more hours at the office. Not being able to do it all, Mike's practice began to suffer until he realized that he didn't know how to lead a team. 

He studied leadership strategies from some of the most successful businesses in the service industry and successfully implemented them into his own practice. He learned the importance of systems, communication and teamwork to reach goals that he could never attain alone.

He now shares those experiences with doctors and their teams and has a unique ability to ask the right questions, to keep digging until he finds your individual "why". And it's different for everyone and most often it involves many aspects outside of the practice.

Mike Rothschild graduated from the Southern College of Optometry in Memphis and was honored as an Outstanding Clinician. He lectures internationally on topics of practice management, leadership, contact lenses and ocular disease.

He practices in Carrollton, GA and married to Christy. They have two children.