Dr. Oz is a physician, a TV show host, and a healthcare entrepreneur  and founder. His company, Sharecare, produced the Health:Further Consumer Summit this year. Titled Disruption on Demand, the program looked at ideas from non-healthcare industries for creative consumer engagement, and how those lessons can be used to help individuals live healthier lives. Dr. Oz points to a couple of interesting things in this conversation. One, the importance of getting people to take action not through knowledge, but through emotion and a visceral response. People may know, but until they feel they won’t do anything. There also has to be trust involved in that process. The other thing Dr. Oz mentioned was customization. We are reaching a point thanks to health entrepreneurs and tech entrepreneurs where we have the technology to at least partly customize health advice, its mode of delivery, and its timing to hit each of us in the right way to take the appropriate action. That’s a big part of what Sharecare is doing with their platform, so we’ll see how it all plays out for them. Thanks again to Sharecare for their sponsorship of the Health:Further Consumer Summit. You can check them out, get expert health advice, find a doctor and manage your health at sharecare.com