In today's episode, recorded at the Masters, I'm joined by David Abeles, CEO and President of Taylormade Golf. We discuss the unique challenges and innovations in golf technology, the strategic role of major tournaments like the Masters in business cycles, and the importance of aligning product development with customer needs. David shares insights on Taylormade's approach to technology, highlighting new advancements that blend speed with forgiveness to enhance golf performance. We also explore the significant impact of seasonal trends on golfing gear and apparel, and David unveils future plans for the brand, including the highly anticipated launch of the Sunday Red line.