Due Diligence

Due Diligence

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Due Diligence episodes

  • Discipline

    This episode is about discipline: what it is, what it isn't, and the surprising key to unlocking greater discipline that has helped me become a full-time creator. 

    13 min
  • Kim Johnson — Ex-Glossier Community Lead on Community 101

    Kim Johnson is Head of Community at Geneva, a messaging app for communities. Prior to that she used to lead community at Glossier, the brand that is possibly the most synonymous with "community" in the DTC landscape. 

    In this episode we discuss:

    • What even is community?
    • Types of community
    • How brands can start a community
    • Best practices for deepening engagement
    • How to assess the value of community
    • And more
    • Learn more about Geneva here

      40 min
    • Cristina Nuñez — Investing in Beauty, Raising a Fund & Industry Trends

      Cristina Nuñez is a founding partner of True Beauty Ventures, an early-stage VC fund focused on beauty & wellness. Since raising their first fund in the pandemic, they have invested in today's most promising beauty brands including Crown Affair, K18, Dieux, Kinship, Moon Juice, and BeautyStat. Before starting True Beauty Ventures with her business partner Rich Gersten, Cristina worked in beauty at Clark's Botanicals and Laura Geller and prior to that in private equity at Catterton and Tengram Capital Partners. 

      In this conversation we discuss:

      • Why Cristina raised a fund to invest in beauty 
      • On True Beauty's "hybrid" VC & PE approach
      • What she looks for as an investor
      • Common mistakes for beauty brands
      • What healthy margins are for beauty brands
      • How beauty founders should prepare for the recession
      • What it was like to raise a VC fund
      • Beauty & wellness trends she is excited about
      • Advice for first-time fund managers (especially women)
      • And more
      • Learn more about True Beauty Ventures here

        45 min
      • Sarah Moret — On Shark Tank, Pivoting & Not Giving Up

        Sarah Moret is the founder & CEO of Curie, a natural deodorant and personal care brand as seen in Allure, InStyle, Shape Magazine and Well + Good. Sarah founded the brand while working in venture capital at CrossCut Ventures and scaled it as a bootstrapped solo female founder in the early days into a business that is now backed by top angel investors like Mark Cuban and is sold in retailers like Nordstrom, Bloomingdale's and Anthropologie. 

        In this conversation we discuss:

        • Sarah's crazy Shark Tank story
        • Founder resilience
        • Lifestyle businesses vs. VC-backed companies
        • Dealing with rejection as a founder
        • Going all in
        • Getting over the fear of being "cringe"
        • Creating from passion vs. creating for the algorithm 
        • The media double standard around female founders
        • And more
        • Find Sarah's Instagram here & Twitter here

          Check out Curie here

          51 min
        • How I Created My Dream Life

          My life changed over the last year into basically the one that I dreamed of in 2020, and it doesn't feel like an accident to me that I get to enjoy these opportunities & privileges I have now. In fact, it feels like I designed this life with care & intention by doing the work over the course of years. So in this episode, I share that process with you, step-by-step, in the hopes that they clarify for you the inner work involved in designing the life of we desire.

          25 min
        • Kate Ward — Staying True to Yourself as a Creator

          Kate Ward is the co-founder of Creator Now, an education platform for online creators that has raised $3M from top-tier investors including creators & angel investors like Casey Neistat, Justin Kan, and Jack Conte. She has also spent the last several years managing top YouTubers like Airrack (11M+ subscribers) and Yes Theory (8M+ subscribers). But most importantly, Kate Ward is one of my dear friends and my favorite person to talk to about human creativity, authenticity & purpose. And how creators can stay true to themselves on the journey of building a following & sharing their message.

          In this conversation we discuss:

          • How to stay true to yourself as a creator
          • The importance of reinventing yourself as a creator 
          • The one piece of advice she'd give to creators afraid of evolving their content
          • The case for being your full multidimensional self online
          • Why Kate feels hopeful about the future for creators
          • The key to creating content that resonates with millions
          • One lesson creators can learn from Oprah
          • And more
          • 1 hr 1 min
          • Katie Welch — The CMO Role & Working With Selena Gomez

            Katie Welch is the CMO of Rare Beauty, one of the most beloved beauty brands to have launched in recent years (and certainly one of the most popular celebrity brands if my TikTok comments are any indication). She was also the CMO of Hourglass Cosmetics and before that worked both in CPG and on the agency side gaining a reputation as a talented marketer and brand storyteller. Katie is also active on TikTok where she shares career advice & tips on how to break into beauty to an audience of 86K+ followers. 

            In this episode we discuss:

            • What is a CMO? 
            • What the best CMOs do skillfully
            • Brand marketing vs. product marketing vs. consumer marketing
            • What it's like to work with Selena Gomez
            • Why Katie said yes to joining Rare Beauty in 2019
            • How Rare Beauty launched during a pandemic in 2020
            • Why knowing your "why" as a brand is the key to success
            • The advice Katie would give her 22-year-old self
            • You can follow Katie on TikTok here

              41 min
            • It's A Really F*cking Hard Time For Founders

              One study has shown that 50% of entrepreneurs are susceptible to a mental health condition. And then you add in an economic downturn and its resulting challenges and the conditions are ripe for struggle.

              This episode is just a reminder that if you're a founder/small business owner/entrepreneur and you're going through a tough time, you're far from alone. Give yourself grace and remember to applaud your hard work for making it this far. Take care of yourself and prioritize your mental health. And be a safe space for your founder friends to share what they're going through so we can all have more honest dialogue about what entrepreneurship can really be like beneath the shiny narratives of success.

              Mentioned in the episode:

              Bon Appétit article about Haus

              Burn Rate by Andy Dunn

              12 min
            • Scott Norton — Scaling, Selling & Investing in CPG Brands

              Today's guest is Scott Norton, co-founder of Sir Kensington's. Scott is a consumer growth investor and backs early and growth stage consumer businesses across both physical products and digital services. He has invested in over 15 early and growth stage consumer companies, serving on the boards of MUD\WTR, Smallhold, and Firstleaf and investing in brands like Hero Cosmetics and Omsom whose founders we've had on the podcast previously.


              Previously, Scott served as CEO, CMO, and co-founder of Sir Kensington's, best known for making condiments with character. At Sir Kensington’s, he helped raise over $20M from investors and guided it to a successful exit to Unilever in 2017. After the business tripled in sales post-acquisition he transitioned to an advisory role for the company at the end of 2020.

              In this episode we discuss:

              • What great brand storytellers do differently
              • How Scott started Sir Kensington's 
              • The key differences between food & beauty startups
              • % margins CPG brands should target
              • Product margin vs. gross margin vs. contribution margin 
              • What Scott looks for as an investor
              • How food brands can get into grocery stores
              • What founders need to know about boards of directors
              • And more
              • For more information:

                Scott's Twitter

                46 min
              • Jackie Fast — Investing in Celebrity Brands & Why Most Fail

                Today's guest is Jackie Fast, founder & VC at Sandbox Studios, an LA-based fund that invests in seed-stage celebrity brands. She is also the founder of the Slingshot Sponsorship which she started out of her bedroom at age 25 to help A-list celebrities (like Prince) collaborate with major brands. Jackie sold Slingshot in 2015 after growing it into a multi-million-dollar global agency with offices in Singapore, Brazil, Oslo and Britain and a team of 30 people servicing clients like The Rolling Stones, Shell, Formula 1, Red Bull, and Sir Richard Branson. 

                In this episode we discuss:

                • What she learned from working with Prince
                • What most people get wrong about celebrity brands
                • Why "authenticity" isn't as important as people think
                • How celebrities typically get paid as brand founders 
                • Do's and don'ts for brands that want to leverage talent for marketing
                • One thing investors often overlook when evaluating celebrity brands
                • And much more
                • Today's sponsor is Smartrr, the Shopify app for brands that want to offer more tailored subscriptions & maximize lifetime value. Learn more and get a demo at smartrr.com/dulma.

                  49 min

                About Due Diligence

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                Deep dives to understand our world & create a more beautiful one