If you're a fan of the BS-Free Service Business Show, check out Duped. Duped is a limited series podcast hosted by myself and Dr. Michelle Mazur, where we talk about the dark side of online business that you need to know about, and more importantly, how to protect yourself from falling prey to these tactics and tricks.

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Have you noticed that "ethical" has become the buzzword-du-jour in the 2021 online business world?Listen. Running an ethical business is important, but doing that can seem pretty challenging when so much of what we've been taught about sales and marketing is contrary to ethical practices.

There's also now a whole cohort of biz owners hopping on the bandwagon and *saying* they're ethical when they are changing a thing about how they do business. So it's pretty clear that label themselves as such are ethical in name only.

This is the newest way celebrity entrepreneurs are duping their customers, and that's what we are breaking down on this episode of Duped.

Learn more about Duped at duped.online