Just another celebrity trying to productize his/her name in the CPG industry, right? Old-School CPG pundits are always quick to hate on celebrity founders. Fact is, when these A-List celebrities are authentically engaged in the business-building process, it can be the signal that cuts through the noise, even in the most competitive industries in the world. Dwayne 'The Rock' Johnson was recently named Most Likable Person in the World and has a top-3 most followed Instagram account, but he also has cultivated the image of being a savvy businessman. From VOSS Water to Teremana Tequila, and now ZOA Energy, The Rock has has proven his distribution power to sell beverages is successful.