Dynamic Business Approach

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On Today's show, we discuss… 1.13 Code-Switching. Changing your language, mannerisms, personality or mindset could be a part of your daily or weekly life. This week’s show is focused on code-switching and how we as professionals navigate different worlds and relationships. We have a special guest, former cohort and current military member Beonka Robinson is enlightening Gerrard and Todd on the show.

Question of the week: Have you noticed yourself code-switching recently?

Check out Beonka’s social media at

Instagram @Beonka_ or Beonka Robinson on Facebook

Leave us your thoughts, feedback and GESH examples in a 30-second soundbite (MP3 or WAV) in an email to [email protected].

Facets – One side of something many-sided.

Assimilate – Absorb and integrate (people, ideas, or culture) into a wider society or culture.

Kaizen Methodology – A Japanese business philosophy of continuous improvement of working practices, personal efficiency, etc.

Iteration – The repetition of a process or utterance.

Markedly – To an extent which is clearly noticeable; significantly.

C-Suite – The titles of top senior staffers, which tend to start with the letter C, for "chief," as in chief executive officer (CEO), chief financial officer (CFO), chief operating officer (COO), etc.

Laissez-Faire – Letting things take their own course without interference.

Connotation – An idea or feeling that a word invokes in addition to its literal or primary meaning.

Astute – Having or showing an ability to accurately assess situations or people and turn this to one's advantage.

Monolith – A large and impersonal political, corporate, or social structure regarded as intractably indivisible and uniform.

Institutionalized – Apathetic and dependent after a long period in an institution.

Recidivism – The tendency of a convicted criminal to re-offend.

Conjecture – An opinion or conclusion formed on the basis of incomplete information.

Meritocracy – People selected on the basis of their ability.

Stoic – A person who can endure pain or hardship without showing their feelings or complaining.

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Art Credits: Illustrated by: Elise Davis

Music Credits: Snap It Up - William Pearson Funky Brown Business - Jason Donnelly

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On Today's show, we discuss… 1.12 V.A.B.E.s. We are all dynamic and come with a different set of values, assumptions, beliefs and expectations. In your job and with many other relationships, we will examine how VABEs impact our actions and career opportunities.

Question of the week: When did you become fully aware of your VABEs? Answer on Twitter, Instagram or leave a voicemail and we will play it on the show.

Leave us your thoughts, feedback and GESH examples in a 30-second soundbite (MP3 or WAV) in an email to [email protected].

V.A.B.E.s – Semi conscious or pre conscious basic values, assumptions, beliefs and expectations.

Civil Disobedience – The refusal to comply with certain laws or to pay taxes and fines, as a peaceful form of political protest.

Courtesy Bias – The tendency that some individuals have of not fully stating their unhappiness with a service or product because of a desire not to offend the person or organization that they are responding to.

Seminal – Strongly influencing later developments.

Confirmation Bias – Looking for evidence that confirms your views.

Litigious – Unreasonably prone to go to law to settle disputes.

Moral Compass – Used in reference to a person's ability to judge what is right and wrong and act accordingly.

Groupthink – Following the thought process of the masses rather than thinking for yourself.

Duality – An instance of opposition or contrast between two concepts or two aspects of something; a dualism.

Impressionable – Easily swayed influenced or taken advantage of.

Ascribe – Attribute, regard an object of belonging to.

Prevailing – Leading and popular.

Objective – Unbiased, neutral in decision making.

Meld – To form by merging or blending.

Charismatic – Exercising a compelling charm which inspires devotion in others.

Invariably – In every case or on every occasion; always.

5 Whys – An iterative interrogative technique used to explore the cause-and-effect relationships underlying a particular problem.

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Art Credits: Illustrated by: Elise Davis

Music Credits: Snap It Up - William Pearson Funky Brown Business - Jason Donnelly

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On Today's show, we discuss… 1.11 Nepotism v Networking. Where did this woman come from, who hired him, how did this person get that job! These are familiar sentiments that point to questionable hiring/promotion practices. You may have been in situations where nepotism was assumed or fairly obvious. We discuss the factors of nepotism and breakdown how far it is from networking.

Question of the week: Does having a prior relationship with a decision-maker in a company exclude you from being eligible for career advancement there, why or why not? Answer on Twitter, Instagram or leave a voicemail and we will play it on the show.

Leave us your thoughts, feedback and GESH examples in a 30-second soundbite (MP3 or WAV) in an email to [email protected].

Nepotism – The practice among those with power or influence of favoring relatives or friends, especially by giving them jobs or promotions.

Networking – Process of communicating with others to develop social or professional contacts.

Deft – Neatly skillful and quick in one's movements.

Myopic – Lacking imagination, foresight, or intellectual insight.

Introspection – The examination or observation of one's own mental and emotional processes.

Line of Delineation – Distinction between two factors or area, clear separation.

Laden – Weighed down with or having an abundance of something.

Presumptively – presumed in the absence of further information.

Malady – A disease, ailment or problem.

Ineptitude – Lack of skill or ability.

Abjectly – Experienced or present to the maximum degree.

Innately – An inborn or natural characteristic or attribute.

Tenacity – The quality or fact of being very determined; determination.

Prevalent – Widespread in a particular area or at a particular time.

Self-Deprecation – Modest about or critical of oneself, especially humorously so.

Golden Parachute – An agreement between a company and an employee specifying that the employee will receive certain significant benefits if employment is terminated.

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Art Credits: Illustrated by: Elise Davis

Music Credits: Snap It Up - William Pearson Funky Brown Business - Jason Donnelly

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On Today's show, we discuss… 1.10 Investing in Yourself/Your Future. This week’s show we follow Todd’s lead as he discusses setting and attaining goals. Topics include staying focused and driven as well as avoiding procrastination. We had the privilege of recording at my (Gerrard’s) Alma Mater, Northwood University in Cedar Hill, Texas.

Question of the week: What college do you/have you attended and what was great about it? Answer on Twitter, Instagram or leave a voicemail and we will play it on the show.

Leave us your thoughts, feedback and GESH examples in a 30-second soundbite (MP3 or WAV) in an email to [email protected].

S.M.A.R.T. Goals – Specific, Measurable, Achievable, Relevant and Time-bound.

Innate – Inborn or natural abilities.

Symposium - A conference or meeting to discuss a particular subject.

Carrot or the Stick – An idiom that refers to a policy of offering a combination of reward and punishment to induce good behavior. It is named in reference to a cart driver dangling a carrot in front of a mule and holding a stick behind it

Aimless – Without purpose or direction.

Averse – Having a strong dislike of or opposition to something.

Sandwich Method – In giving feedback, tell something beneficial followed by an area of needed improvement and end with another positive.

Tent-pole Moments – On a tent-pole sits the highest portion of the tent and in business, this is looked at as a pivotal or seminal moment.

Mitigate – Make less severe, painful or punitive.

Endgame – Final stage of a game or plan.

Punitive – Inflicting or intended as punishment.

Reciprocity – The practice of exchanging things with others for mutual benefit, especially privileges granted by one country or organization to another.

Indictment – A formal charge or accusation of a serious crime.

Untenable – Not able to be maintained or defended against attack or objection.

Digression Session – A small wrinkle in time when the hosts go off topic to rant about something.

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Art Credits: Illustrated by: Elise Davis

Music Credits: Snap It Up - William Pearson Funky Brown Business - Jason Donnelly

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On Today's show, we discuss… 1.09 You Minus Waste = S.A. The concept of Self Actualization is novel and ideal but difficult to attain. We discuss how to prioritize and focus on doing better and trying to achieve more by eliminating distractions. Don’t fear missing out! Just because it is fun or a routine does not mean you should choose that over self-care of self-improvement.

Question of the week: What is the next milestone you hope to reach that will give you a huge feeling of accomplishment? Answer on Twitter, Instagram or leave a voicemail and we will play it on the show.

Leave us your thoughts, feedback and GESH examples in a 30-second soundbite (MP3 or WAV) in an email to [email protected].

Escape Velocity – The lowest velocity which a body must have in order to escape the gravitational attraction of a particular planet or another object.

Payload – Cargo, equipment or additional weight that is being transported.

Self-Actualization - The realization or fulfillment of one's talents and potentialities, especially considered as a drive or need present in everyone.

Temptation Bundling – Pairing together tasks or chores that are not fun/desirable with enjoyable activities to make the process less tedious.

Mutually Exclusive – A relationship that excludes one of the two things from occurring.

Incrementally – In regular increases, additions, or stages.

Euphoria – A feeling or state of extreme excitement of joy.

Expertise – Expert skill or knowledge in a particular field.

Transparent – Open, honest and candid communication.

Epitome – A person or thing that is a perfect example of a particular quality or type.

Confirmation Bias – Seeking, researching information that supports your view and dismisses opposing findings.

Systemic – Relating to a system, especially as opposed to a particular part.

Broach – Raise a sensitive or difficult topic.

Conduit – A channel or avenue to communicate information.

Growing Broke – Succeeding immediately in your business venture so much so that you cannot match orders with the inventory.

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Art Credits: Illustrated by: Elise Davis

Music Credits: Snap It Up - William Pearson Funky Brown Business - Jason Donnelly I Told You So - William Pearson

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On Today's show, we discuss… 1.08 The Temerity For those outlandish people that overstep there bounds in your project group, company or partnership, this episode will help you handle the irritation. There are ways to counteract toxic environments. Don’t be a victim to people with the audacity to get on everyone’s nerves. Another $865,000 scenario.

Question of the week: Have you ever lost your cool when dealing with someone that annoys or rubs you the wrong way? Answer on Twitter, Instagram or leave a voicemail and we will play it on the show.

Leave us your thoughts, feedback and GESH examples in a 30-second soundbite (MP3 or WAV) in an email to [email protected].

Weaponized Optimism – Proactively exhibiting behavior that is positive or optimistic in the face of negativity or despair, to kill with kindness.

Temerity – Excessive boldness.

Abrasive Personality – Disposition of a person who knowingly or unknowingly hurts, annoys, irritates and criticizes anyone and anything, without any remorse.

Sociopath – A person with a personality disorder manifesting itself in extreme antisocial attitudes and behavior and a lack of conscience.

Advocate – To publicly stand-up for, recommend or support someone.

Curmudgeon – A bad tempered person.

Platitudes – A remark or statement, especially one with a moral content, that has been used too often to be interesting or thoughtful.

Prescriptive – Attempting to impose rules of correct usage.

Bespoke – Custom-made for a particular customer.

Mitigate – Make less severe or painful.

Riot Act – A vigorous reprimand or warning.

Volatile – Reliable to change rapidly and unpredictably, especially for the worse.

Conducive – Making a certain situation or outcome likely or possible.

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Art Credits: Illustrated by: Elise Davis

Music Credits: Snap It Up - William Pearson Funky Brown Business - Jason Donnelly I Told You So - William Pearson

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On Today's show, we discuss… 1.07 Managing Your Manager (Gaslighting) The ability to lead from the rear or enact a desired change without touching the steering wheel is an art, not a science. On today’s show, the hosts talk about managing your manager and shrewdly getting them to come to an understanding of how to get the best product from you. Are you content with your manager or do you wish they were more sensitive to meeting your needs?

Question of the week: When have you felt like you were the only sane person at an insane workplace? Answer on Twitter, Instagram or leave a voicemail and we will play it on the show.

Leave us your thoughts, feedback and GESH examples in a 30-second soundbite (MP3 or WAV) in an email to [email protected].

Loquacious – Tending to talk a great deal.

Nefarious – Overtly wicked, evil or negative.

Tact – A keen sense of what to do or say in order to maintain good relations with others or avoid offense.

Shirk – To evade an obligation.

Parameters – A limit or boundary that defines the scope of a particular process or activity.

Brandish – Wave in a threat of anger.

Autonomy – Freedom from external control.

Adverse – Unfavorable

Social Cues – Verbal or non-verbal hints which can be positive or negative.

Prescribe – State authoritatively as a rule that should be carried out.

Directive – An official and authoritative instruction.

*Psychological Contract – Unwritten rules and expectations that exist between an employee and employer, some aspects of this agreement based on an implied understanding of promises that each side has made to one another.

Acquiesce – Accept something without debate or protest, yield.

Practicality – The aspects of a situation that involve the actual doing or experience of something rather than theories or ideas.

Onus – Used to refer to something that is one's duty or responsibility.

Laissez-faire – A policy or attitude of letting things take their own course, without interfering.

Analogize – Make a comparison of something with something else.

Imploring – Making an earnest and desperate appeal.

*Created by American Academic Denise Rousseau in the 1960s.

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Art Credits: Illustrated by: Elise Davis

Music Credits: Snap It Up - William Pearson Funky Brown Business - Jason Donnelly I Told You So - William Pearson

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On Today's show, we discuss… 1.06 That Ain’t My Job! (Or Is It?) There are times when you are asked to go above and beyond your job role. What should our mindset be? Do we stand our ground and refuse to do another department’s task? Or, do we show the initiative and gumption to take on the challenge and meet the need? Remember all things are being watched. Here am I, send me; How could going the extra mile benefit your standing at work and your career?

Question of the week: If you are a business owner, how would you like your employees to take on extra projects? Answer on Twitter, Instagram or leave a voicemail and we will play it on the show.

Leave us your thoughts, feedback and GESH examples in a 30-second soundbite (MP3 or WAV) in an email to [email protected].

Adage – A proverb or short statement expressing a general truth.

Cognizant – Having knowledge or being aware of.

Sweat Equity – An increased value in something due to the labor that has been invested in it.

Purview – Range of experience or thought.

Impetus – The force that makes something occur or move.

Rapport – A close and harmonious relationship where people understand each other’s feelings.

Ingenuity – The quality of being clever, original or inventive.

Poach – Take or acquire in a clandestine way.

Tangent – A completely different line of thought.

Analogize – Make a comparison of two things to assist in understanding.  

Delegating – Send or authorize someone to do something as a representative.

Trajectory – A set path followed by someone or something.

Monumental – Great in important, extent and or size.

Menial – Lacking prestige or not requiring much skill

Profess – Affirms one’s faith in or allegiance to something.

Glean – Extract information from someone or sources.

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Art Credits: Illustrated by: Elise Davis

Music Credits: Snap It Up - William Pearson Funky Brown Business - Jason Donnelly I Told You So - William Pearson

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On Today's show, we discuss… 1.05 Bust-A-Move. The very first guest host is here to share his wisdom and experience, Victor Bitatule. It’s 4:55 pm in the time clock of your current position at work—almost quitting time. A cocktail of issues has informed you that it is time to make a push for a promotion or exit the company altogether. This show we discuss seeking out a new role that will value your talent and abilities, diagnosing what is creating the stagnant feeling at work and we talk about quicksand-like work environments. Gimme Your Best.

Question of the week: Have you ever wanted to work internationally? If so, where and why. Answer on Twitter, Instagram or leave a voicemail and we will play it on the show.

Leave us your thoughts, feedback and GESH examples in a 30-second soundbite (MP3 or WAV) in an email to [email protected].

Macro – An instruction that expands automatically into a set of instructions to perform a task.

Effectual – Successful in producing a desired result or intent.

Delegate – Entrust a task or responsibility to another person.

Stagnant – Showing no activity, dull, motionless, and sluggish.

CAPTCHA (reCAPTCHA) – A challenge-response test used to see if the respondent is a human or computer.

Niche – A specialized segment of the market for a certain kind of product.

Liaise – Establish a relationship, typically business, to co-op or partner.

Peripheral – A secondary or minor importance/focus.

WIIFM – What’s In It For Me, the motivation to do something or adopt change.

Servant Leadership – Focusing on the needs of others (subordinates, co-workers) before you take care of your own.

Intrinsic – Belonging naturally or essential to someone.

Autonomously – Freedom to make your own decisions, act independently.

Untenable – Not able to be maintained or defended against attack.

Ubiquitous – Appearing or found everywhere.

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Art Credits: Illustrated by: Elise Davis

Music Credits: Snap It Up - William Pearson Funky Brown Business - Jason Donnelly I Told You So - William Pearson

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On Today's show, we discuss… 1.04 PPDM. This stands for Personality-Profession Dynamic Mining. Taking a deep-dive into what motivates and frustrates people with their chosen profession as it relates to their personal makeup. The $865,000 question is asked and answered. Which of the hosts will commit the most P.E.N.Ds. (performance enhancing name drops) during this episode? More Affinity 4.

This week's question: Do you have a perfect personality-profession dynamic? If so please share that info with the hosts and it will be played on next week’s show.

Leave us your thoughts, feedback and GESH examples in a 30-second soundbite (MP3) in an email to [email protected].

Chasm – The profound difference between people, viewpoints and feelings.

Cognitive Dissonance – The state of having inconsistent thoughts, beliefs, or attitudes, the variance between your beliefs (standards) and your actions.

Juxtaposition – Two things being compared with contrasting characteristics.

Reconcile – Having knowledge or being aware of something.

Inclination – A person’s natural tendency or urge to feel or act a certain way.

Catastrophic – Involving or causing great damage.

Eloquently – Well-spoken and persuasive.

Continue to post, tweet and share the show with your friends, classmates and colleagues. Our goal is to expand the show nationwide to all who could use a little advice, companionship and encouragement with navigating facets of the business landscape. Thanks so much for your attention and support.

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Art Credits: Illustrated by: Elise Davis

Music Credits: Snap It Up - William PearsonFunky Brown Business - Jason Donnelly I Told You So - William Pearson