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In this video, Reside Platform co-founder Suneet Agarwal talks with Austin Pothast, the Director of Sales at the famous Perna Team in Metro Detroit, Michigan.

Austin starts by sharing his story in real estate. He tells us how he began selling mortgages working at Quicken Loans, launching his own insurance company, growing other real estate teams, and eventually becoming a leader at the Perna Team. He dives deep into the steps he took to succeed in the real estate industry.

Austin gives useful advice for real estate agents and leaders. He talks about the unique structure of the management team on the Perna Team, which includes CEO: Michael Perna, Director of Coaching and Training: Sadie, Director of Operations: Charity, and Austin as the Director of Sales. He explains how this strong team helped them grow from 20 to 130 agents, reaching 900 transactions and $230 million in sales.

Austin also shares their strategies for hiring new agents and keeping top talent. He highlights the importance of their Inside Sales Agent (ISA) team and their daily Zoom meetings to keep everyone accountable and performing well.

Austin gives practical tips on adapting to changes in the industry, using online platforms to grow the business, and the importance of buyer broker agreements. He discusses the challenges and opportunities in today’s real estate market and offers advice on getting leads, engaging clients, and handling market changes.

This episode is full of helpful tips for real estate professionals who want to improve their careers and lead their teams effectively. Listen in to learn from Austin's experience and get inspired to take your real estate business to the next level!

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VIDEO CONTENTS: 


00:00 Introduction
01:25 Austin’s Background & The Perna Team
06:11 The Perna’s Team Recruiting Strategy
15:30 How the Perna Team Leverages ISA’s
19:58 Consistent Training Schedules & Expectations
28:36 Buyer Process: “Run the Play”
33:00 What’s Working For The Perna Team 

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Show Notes:

Follow Austin on TikTok: @realestatecoachaustin
Contact Austin: 734-218-1653