In this episode of The Simple and Smart SEO Show, I sit down with e-commerce SEO expert Freddie Chatt. Freddie shares valuable insights from his journey into SEO, emphasizing key strategies for e-commerce success, including optimizing collection pages, managing conversion rates, and strategic link building. 

Key Takeaways

• Collection Pages Drive Commercial Traffic: Freddie explains that optimizing collection pages is crucial for e-commerce sites.
• Navigating Seasonality in E-Commerce: Freddie discusses how planning inventory and budgeting based on seasonality allows businesses to capitalize on peak sales periods effectively.
• Product-Led Link Building: Using gift guides and product-specific outreach as link-building strategies can secure high-quality backlinks from reputable publications.
• Optimizing Conversion Rates by Page Type: Freddie suggests tracking conversion rates for specific page types.
• Leveraging Keyword Clustering Tools for SEO: Freddie recommends tools like Keyword Insights to streamline keyword clustering.

Listener Action Items

1. Evaluate Collection Page SEO: If you run an e-commerce site, assess the SEO on your collection pages, making sure they include targeted keywords for your products.
2. Use Keyword Clustering Tools: Try a keyword clustering tool like Keyword Insights to organize your keywords by intent, minimizing risk of keyword cannibalization.
3. Plan Seasonally: For seasonal businesses, consider Freddie’s approach of adjusting budgets, running

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

PodMatch
PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews

Support the show

Book a Shopify Store Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Grid and Pixel

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!