What did Steve Jobs and Blackbeard have in common? According to Sam Conniff, they were both pirates. Why would Sam know this? Because he wrote the bestselling book - Be More Pirate in 2018, and was amazed when it inspired a global movement. 

From Tate & Lyle to Mercedes Benz, financiers to farmers, CEOs to students, some of the biggest brands around the world, including our very own NHS, have taken heed of Sam’s message, created a pirate crew and rewritten the existing rules. 

Because that is what being a pirate is all about:

• Pirates don’t just break the rules, they rewrite them. 
• Pirates don’t just reject society, they reinvent it. 
• Pirates don’t just challenge the status quo, they change it. 

“It's now more of a global social movement and a method and a way of creating change within organisations.”

The network that has grown up around Sam’s book recognises that too many of the rules, norms and conventions that uphold our systems and business models no longer serve people and planet; we need to create new ones.

“Being more pirate is a shift in your mindset; a willingness to think differently, to challenge and be challenged, and to stop asking for permission to do what you know is right.”

In this episode, Sam and newly appointed Right Hand Pirate, Alex Barker, share the 5 Rs framework which helps mutineers become more pirate. As well as that, Alex talks about how she takes this framework and uses it to run workshops and helps people who are searching for change. 

On today’s podcast:

• How Be More Pirate became a social movement
• The pirate mindset
• The 5 Rs of pirating
• Why Extinction Rebellion and Banksy are pirates
• How To Be More Pirate
• The future of the pirate movement
• Professional rule breaking

Links:

• Be More Pirate
• How To: Be More Pirate