This week we’re bringing you a special episode: a recording of one of our live webinars with Greg Crabtree, founder of accountancy firm, Crabtree, Rowe and Berger. Greg is exactly the type of person that we love to be able to bring you here on The Melting Pot. If you weren’t able to join us for the live chat, don’t panic, you haven’t missed out.

Greg is author of The Simple Numbers, and is famous for cutting through jargon and making his theories accessible. He also co-wrote a chapter of Vern Harnish's brilliant Scaling Up. More recently he’s written Simple Numbers 2.0, where he’s dug into some concepts that we wanted to talk about more - labour efficiency ratio and launch capital.

While Greg is an accountant, he comes at it from a very unusual perspective. As an entrepreneur himself and a small business financial expert he is such a fantastic person to listen to and learn from. 

“The vast majority of businesses struggle to understand financial truth. And that's really the epidemic crisis in the privately held business world. Entrepreneurs are trying to scale and they're 100% focused on revenue. But [they’re like] are we profitable? How do we make money? You can't just be changing quarters for dollars and think that's success.”

We hope you enjoy this episode as much as we did, don’t forget to subscribe to stay up to date!

On today’s podcast:

• Why he’s an unusual accountant
• How to run a successful business
• Return on investment
• Labour efficiency ratio
• Importance of marketing
• Understanding launch capital

Links:

• Simple Numbers, Straight Talk, Big Profits
• Simple Numbers 2.0: Rules for Smart Scaling
• Scaling Up
• Twitter – @gregcrabtreecpa
• LinkedIn – Greg Crabtree
• Website – https://simplenumbers.me/