Marc Apicella, Co-founder and CEO of Belidor, joins Gareth McGlynn at Advancing Preconstruction 2026 in Phoenix. A product designer by background with graduate research in recommendation systems at Google DeepMind, Marc is building AI-powered tools to take the friction out of scope generation and bid leveling in preconstruction.

Discussion Highlights:

• Founding Story: A GC brother in upstate New York exposing the real pains of how the industry works, and why that became the foundation for Belidor.
• What Belidor Does: Scope generation from specs and plans in under 10 minutes, Building Connected integration, and bid leveling across any format.
• Knowledge Retention: Why the retirement wave is the core problem Belidor is solving, and the 30-year estimator hired back at 30% more as the reality check.
• Three Product Promises: User friendly, outputs linked to source documents, and reliable on bid day.
• Handling Change Resistance: Why estimating takes longer to master than almost any profession, and how Belidor builds around existing workflows rather than disrupting them.
• Data & the Five-Year Vision: SOC 2 compliant, historical data shareable to supercharge the platform, and a longer-term goal of going from prompt to ready-to-build in days to weeks.

You can connect with Marc via his LinkedIn:  https://www.linkedin.com/in/marcapicella/
Or reach him directly at [email protected]

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