Is your business founded on a clear purpose? Bobby Herrara, author of The Gift of Struggle, founded Populus Group in 2002, a company set up to help organisations manage their non-permanent employees. But what does purpose have to do with HR?

Bobby is passionate about helping people understand and overcome their struggle. He’s a firm believer that by aligning yourself and your company around your purpose can have a profound impact on you, the people around you, and the people your organisation touches. 

What’s interesting about Bobby is that he’s so driven by his purpose, that even though he didn’t share his origin story with his employees for over 10 years, he was so inspirational the business still reached $100 million turnover in those first 10 years. However, after sharing his origin story, they added another $500 million in the next 10 years. 

That’s the power of purpose right there. 

So what is Bobby’s origin story? You’ll have to listen to find out. 

Don’t miss Bobby on this week’s episode also shares the three pillars he’s built his business on, and why his organisation will go out of their way to back the underdog and solve problems for people. 

On today’s podcast:

• Discovering his purpose 
• Populus Group
• The bus encounter 
• How to recruit great staff
• Working Genius

Links:

• Book - The Gift of Struggle: Life-Changing Lessons About Leading Hardcover
• Twitter – @BobbyHerreraPG
• LinkedIn – Bobby Herrera
• Website – Bobby Herrera, populusgroup.com/