Are you struggling to create a simple strategy for your business? Then don’t miss Felix Oberholzer-Gee, faculty member at Harvard Business School in the Strategy Unit, and author of the recent book on strategy: Better, Simpler Strategy, on this week’s episode of The Melting Pot. 

In Felix’s new book, he shows readers how to create value based strategy with their service or product. Not in the sense of making customers or employees happy, but in so much as - creating a product or service that delivers so much value, people are willing to pay more for it.

The simple truth of the matter, says Felix, is that business and financial success boils down to imagination. Finding new ways to serve your customers or employees better will always yield better business results. But it’s amazing how many businesses have forgotten this simple strategy in their quest to be successful. 

So, if you’re overthinking your business strategy, or you think you have no place to think strategically, think again. 

To find out more, download and listen to this latest episode. 

Book recommendations

• Youngme Moon - Different 
• Madeleine Thien - Do Not Say We Have Nothing

On today’s podcast:

• Strategy is all about value creation
• Applying strategy to staff retention
• You can be high quality and low cost
• The discovery of complements

Links:

• Book - Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance
• Twitter – @fogathbs
• LinkedIn – Felix Oberholzer-Gee
• Website – Felix Oberholzer-Gee