On this episode of the Business of Betting Podcast, Jason is joined by Joe Brennan Jr. from Prime Sports.

Hear them discuss:

02:51 - using restaurant metaphors to explain Prime Sports' position in the market

10:52 - the parallels between the Costco shopping experience and sports betting

14:40 - why cricket is an underappreciated sport for betting

22:04 - the shift in how audiences are consuming live sports, and why that doesn't bode well for microbetting

24:37 - operating Prime Sports as "a reduced juice shop"

27:57 - where the red line is before the low-margin model is no longer viable in the US market

30:46 - why they think the current market leaders in US sports betting will change in the next 10 years

34:25 - what Joe would have done differently for Smarkets' US entry strategy

40:22 - what Joe wants to be when he grows up

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