On this episode of the Business of Betting Podcast, Jason is joined by James McLoughlin from Stirling Mac.

Hear them discuss:

01:53 - Are US sportsbook product companies or marketing companies?

05:44 - The importance of price as part of the betting product experience

09:30 - Lean marketing tactics for operators without billion dollar marketing budgets

12:00 - How to successfully market betting apps using app store optimization

15:17 - Acquiring users and customers organically

20:27 - James' experience working at Betfair, and why exchanges are on the retreat in sports betting

23:05 - The popularity of political betting markets

24:51 - Examining the current prediction markets for the 2024 US presidential election

29:00 - Critiquing Smarkets' marketing strategy

30:31 - What James wants to be when he grows up

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