On this episode of the Business of Betting Podcast, Jason is joined by Greg Kajewski from BettorEdge.

Hear them discuss:

01:00 - March Madness check-in

02:30 - Jason's collegiate wrestling career

05:38 - Introduction to BettorEdge

09:18 - Mechanics of transactions on BettorEdge, and how they are structured to ensure compliance

14:08 - BettorEdge's peer-to-peer betting model

16:32 - The different ways that BettorEdge monetizes its platform

20:21 - Attracting liquidity to the exchange

23:45 - Greg's opinion of Smarkets' strategy in the US market

25:34 - Marketing a betting product in a loud and crowded landscape

26:52 - BettorEdge funding and company backgrounder

28:49 - What Greg wants to be when he grows up

⚡️ Follow BoB on Twitter/X

⚡️ Follow Jason on Twitter/X

⚡️ Apply to be a guest here

---

This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

Hosted on Acast. See acast.com/privacy for more information.