On this episode of the Business of Betting Podcast, Jason is joined by Joe Dunnigan from ALT Sports Data.

Hear them discuss:

01:22 - The genesis of ALT Sports Data, and the problem they set out to solve in the market

05:25 - Why alternative sports don't historically have a culture of betting despite their popularity 

07:21 - The target customer persona for betting on alternative sports

09:12 - How alternative sports are segmented, and which are the most popular ones

13:15 - Why ALT Sports Data is securing official data rights instead of aggregating data themselves

16:25 - Why they are building an owned B2C media platform in addition to provisioning odds on a B2B basis

17:29 - Funding background and team composition of ALT Sports Data

19:36 - The future of the relationship between data rights holders and sportsbook operators, and the sustainability of the existing model

23:47 - The appeal of live sports content with younger generations and demographics 

26:07 - Being an entrepreneur in the later career stage, and the benefits that brings

29:15 - Focusing on a niche versus being everything to everybody 

31:08 - What Joe wants to be when he grows up

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