On this episode of the Business of Betting Podcast, Jason is joined by Stuart Simms, the CEO of FairPlay Sports Media, recorded live at G2E in Las Vegas.

Hear them discuss:

01:10 - The strategic shift from OddsChecker to Fairplay Sports Media

04:10 - Stuart’s personal health journey and diagnosis with cancer

08:20 - The impact of diet on health and cancer treatment

12:00 - Key takeaways from G2E and networking insights

13:30 - The changes in OddsChecker’s business model

16:40 - Acquisition of Quarter4 and integrating AI for predictive models in sports betting

19:30 - How AI and real-time data impact tools like Bet Builder

22:00 - The challenges of balancing transparency for consumers and relationships with bookmakers

25:40 - The pricing margins in sports betting

30:10 - Consumer price sensitivity in sports betting

32:00 - The future of betting exchanges and the role of user experience in adoption

33:50 - U.S. market opportunities for data-driven tools in sports betting

⚡️ Follow BoB on Twitter/X: https://x.com/bettingpod

⚡️ Follow Jason on Twitter/X: https://x.com/jasontrost

⚡️ Apply to be a guest here: https://www.businessofbetting.com/guest

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