This week we’re learning from Andrew Winston, one of the most widely read writers on sustainable business, and a globally-recognised expert on megatrends and how to build companies that thrive by serving people and the planet. 

Andrew’s journey into the realm of sustainability was a winding one. His formal education in economics and his subsequent tenure as a consultant instilled in him the strategic approach he would later need. However, it was the dot-com crash that turned the tide and urged him to follow a new path. He yearned for something more meaningful, leading him to pursue a degree in environmental management. He didn't anticipate that his first book, written like a consultant and not an environmentalist, would become a bestseller and lay the foundation for his work in helping companies understand the role of business in society. 

He passionately believes that profits and sustainability are not mutually exclusive and that the majority of a company's value lies in its intangible aspects, such as brand value and customer loyalty. 

In this episode, Andrew emphasises the need to think beyond traditional business models and consider the broader societal and environmental impacts of operations. He also discusses the B Corp certification and Benefit Corporations, encouraging small to medium-sized enterprises to explore these avenues for demonstrating their commitment to environmental and social responsibility. Andrew also addresses the perception of sustainability practices in Asian companies and dispels myths surrounding China's efforts in renewable energy.

Download and listen to learn more.

On today’s podcast: 

• Green to Gold and the two-by-two matrix
• What makes leaders care about sustainability
• The politicisation of social and environmental issues
• Multinationals and sustainability
• The value of the B Corp Certification

Follow Andrew Winston:

Website

LinkedIn

Net Positive 

The Pig Pivot

Green To Gold

Green Recovery 

Book recommendations:

The Ministry for the Future

The Inner Game of Tennis

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