Curious Leadership with Dominic Monkhouse

E279 | How To Nail Product Positioning with April Dunford


Listen Later

Do you feel your marketing efforts are not getting you the results you need? Are you frustrated by the lack of customer engagement and differentiation in the market? But what if there's a better way to achieve clear differentiation and increased customer engagement?

 

This week on The Melting Pot, we invited the world’s foremost authority on product positioning and author of the book Obviously Awesome and Sales Pitch, April Dunford. In this episode, April delves into the significance of effective positioning in marketing and its impact on the success or failure of tactical execution. She shares her journey of learning about positioning and the frustration she faced when existing resources did not provide a clear process for implementation, leading her to develop her own methodology. 

 

April emphasises the critical role of positioning in marketing and the need for a clear and effective process to determine and implement positioning strategies. Her insights provide valuable guidance for companies struggling with positioning and developing impactful sales pitches, highlighting the importance of understanding markets, competition, and customer value.

 

Download and listen to learn more.

 

On today’s podcast: 

  • Mastering the art of positioning for marketing success.
  • Crafting compelling sales pitches that win over clients.
  • Tailoring product value to meet customer needs effectively.
  • Uncovering untapped niche markets through experimentation.
  • Streamlining the process for clear and impactful positioning.

 

Follow April Dunford:

 Website

LinkedIn

April’s books

Book recommendations: 

The Challenger Sale

Positioning The Battle For Your Mind

 

Enjoyed the show? Leave a Review

...more
View all episodesView all episodes
Download on the App Store

Curious Leadership with Dominic MonkhouseBy Monkhouse & Company

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

7 ratings


More shows like Curious Leadership with Dominic Monkhouse

View all
The Bottom Line by BBC Radio 4

The Bottom Line

32 Listeners

Friday Night Comedy from BBC Radio 4 by BBC Radio 4

Friday Night Comedy from BBC Radio 4

2,141 Listeners

Rugby Union Weekly by BBC Radio 5 Live

Rugby Union Weekly

364 Listeners

The Ruck Rugby Podcast by The Times

The Ruck Rugby Podcast

68 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,998 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

7,143 Listeners

Modern Wisdom by Chris Williamson

Modern Wisdom

3,771 Listeners

The World in Brief from The Economist by The Economist

The World in Brief from The Economist

1,080 Listeners

The High Performance Podcast by High Performance

The High Performance Podcast

632 Listeners

The Wargame by Sky News

The Wargame

118 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,276 Listeners

Ukraine: The Latest by The Telegraph

Ukraine: The Latest

1,844 Listeners

Battleground by Goalhanger

Battleground

325 Listeners

The News Agents by Global

The News Agents

983 Listeners

The Rest Is Entertainment by Goalhanger

The Rest Is Entertainment

813 Listeners