Strap on your shoes and join us for a discussion with Matt Trappe, a creative director and founder of Auteur Sportif. In a world where trail running is transcending its traditional boundaries, we explore how athletes are evolving into brand creators, harnessing the power of storytelling to build their identities within the running community. 

With the sport witnessing an influx of new talent and a growing appreciation from mainstream culture, Matt shares his insights on the dynamic landscape of trail running, including its relationship with branding, diversity, and personalities in competition.

During our conversation, we delve into the unique opportunities athletes have to amplify their narratives, the importance of telling authentic stories, and how emerging trends are reshaping the industry's engagement with fans. We discuss the need for a more inclusive community and the potential impact of character-building rivalries on attracting wider audiences.