Simon Freeman co-founded Like the Wind Magazine with his wife more than 10 years ago. What started as a labor of love is now full time work as they lead the charge in the Print Media Revival.

• Physical media offers a more intentional consumption experience.
• Indie magazines are experiencing a revival despite a low base.
• Intentionality in media consumption is becoming increasingly important.
• Celebrating women's contributions in running media enriches the narrative.
• Understanding the diverse backgrounds of runners enhances community engagement.

Like the Wind

[Listen] Simon on Second Nature

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Run with Billy Yang.

Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

PATH Projects - My favorite running shorts, Borderlands10 for 10% off.

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Satisfy's response is as ridiculous as what Nike did. Wolfrunner gives us the response Satisfy should have given and the one we all deserve.

Satisfy did not create the counter culture as they claimed in their response.

Remember when Metalica sued Napster?

Or when Billy Joe Armstrong support censorship candidates and government mandates?

This is Satisfy's response.

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Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

PATH Projects - My favorite running shorts, Borderlands10 for 10% off.

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Are we buying or selling Satisfy Running, Cocodona, Ketones, Nike, UTMB, Here for the Women's Race?

• Will Satisfy will be abandoned publicly by its early adopters?
• Can Cocodona continue its meteoric rise?
• What the hell is a Ketone and will anyone care?
• Can Nike penetrate the trail running market?
• Bad Runners Take on 'Here for the Women's Race'

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Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

PATH Projects - My favorite running shorts, Borderlands10 for 10% off.

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This is what Borderlands Trail Running will look like in the next year and where it will be in 10 years.

• Podcast: I will 10x the listeners in 2025 and move from it being all about me to being all about 'we'. I'll build a team of media personalities and distribute them through Borderlands.
• Tech: Wylder App - I will release v1.0 + 2.0 in 2025
• Events: Salt Lake Foothills Trail Races
• Robie House: I will build the ultimate pre-race media beginning at WSER 2025
• Apparel: I'm looking for a non-tech apparel company to partner with on an equity level in 2025.
• Music: I will release one new song per month

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Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

PATH Projects - My favorite running shorts, Borderlands10 for 10% off.

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In this episode, the Brian reflects on the past year, sharing personal insights and nostalgic memories related to BMX bikes and their representation of freedom during youth.

The conversation transitions into the theme of purposeful brotherhood, exploring how these connections formed in childhood can carry into adulthood, particularly through activities like trail and ultra running.

The importance of community and connection among men is emphasized, highlighting the value of deep relationships and the role of trail running in fostering these bonds. The episode concludes with a call to protect the ethos of the sport and the brotherhood it cultivates.

• Trail running fosters community and connection among men.
• Nostalgia plays a significant role in our identities.
• The importance of self-expression in sports and hobbies.
• Men's friendships can thrive even in isolation.
• Understanding women's perspectives in trail running is valuable.
• Protecting the ethos of trail running is crucial for its future.

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Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

PATH Projects - My favorite running shorts, Borderlands10 for 10% off.

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Taylor and I look at Believe in the Run's Best Trail Running Shoes or 2024 rated by the Trail Running team.

• Trail Running Growth: The industry is experiencing significant growth, with increasing investment signaling a vibrant future.
• Gear Innovation: Shoe technology, such as foam advancements and door-to-trail designs, is evolving to meet diverse needs and improve the running experience.
• Celebrating Culture: Preserving the culture and community of trail running, including its non-elite aspects, is crucial for continued growth.
• Consumer Choices: Informed decisions in gear selection, especially shoes, are vital for enhancing performance and reducing runner anxiety.
• Brand Leadership and Impact: Emerging brands and innovations, like La Sportiva and Craft, are making waves, while established names like Hoka face scrutiny over their offerings.

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Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

PATH Projects - My favorite running shorts, Borderlands10 for 10% off.

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In this episode of Wolfies World, host Brian delves into the mental aspects of ultra running, focusing on the concepts of speed and fast.

Brian emphasizes the importance of speed workouts in training and encourages listeners to redefine their relationship with speed, moving away from comparisons and self-deprecation.

• Running is about personal improvement, not competition with others.
• Speed workouts are essential for becoming a better ultra runner.
• It's important to decouple speed from the concept of being fast.
• Speed workouts sharpen mental strength and running mechanics.
• Enjoying running is key to long-term participation in the sport.

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Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

PATH Projects - My favorite running shorts, Borderlands10 for 10% off.

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On today's BRT, Brian and I each go through our top 5 things in Trail Running 2024. The rules? Anything goes as long as its related to trail and ultra running.

Enjoy.

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Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

PATH Projects - My favorite running shorts, Borderlands10 for 10% off.

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Welcome to another episode of Wolfie's World of Running with Brian Peterson.

in today's monologue emphasizes that mental strength and self-belief are foundational to achieving success on race day.

He discusses the often-overlooked importance of cultivating confidence, suggesting that many athletes show up malnourished in this regard.

• Confidence fuels mental strength, essential for ultra running success.
• Mental preparation is as crucial as physical training for races.
• Community support boosts confidence before ultra running events.
• Challenging workouts build mental resilience for endurance races.
• Discipline enhances confidence in both running and life.

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Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

PATH Projects - My favorite running shorts, Borderlands10 for 10% off.

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In this episode, Taylor Bodin of Believe in the Run joins me to help him find the right shoe.

I honestly don't enjoy buying gear. I want to have great gear, but I loathe the process of finding it which usually leads to poor gear choices.

• Tips on finding the right shoe
• Tips on finding cheaper shoes?
• What's the best shoe for a beginner?
• Thoughts on how a shoe should fit
• Expertise on how several shoe brands actually fit.

Brands mentioned:

Topo Athletic, Nike, Speedland, Norda, North Face, and more.

Run with Billy Yang in Salt Lake City

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Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

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Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

PATH Projects - My favorite running shorts, Borderlands10 for 10% off.

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Borderlands.cc