Darren Rayner grew up making fun little movies and shred edits with his buddies and, when he was still in college, co-founded Voleurz, a badass, grassroots Canadian clothing company that also made films and generally helped push mountain culture down a more creative path. As time went by, Darren pivoted a bit and founded Magnafire Media, a Vancouver-based creative studio and production facility that creates videos for brands that want to stand out and get noticed. NOTE: there are a couple of cuss words in this Pod, be warned. As well, a video of the conversation is available on the Mountain Life YouTube.