How is your branding? Do you have a branding strategy in place? Who is in charge of your branding, or have you passed it to the marketing department to deal with?

Marty Neumeier is in a league of his own when it comes to branding. With over 24 million views on his slide deck about branding, he is an authority on the subject.

Marty is an author and a brand consultant in the area of brand design and innovation. He’s written quite a few books on branding, and in addition to his work at Liquid Agency where he does CEO branding, he also has a company called Level C, which trains people up, around the world through five levels of brand strategy. 

In this podcast, Marty talks about what is brand, the history of marketing, what it might mean for a CEO of a business thinking about their brand and how branding isn't marketing. How branding overlaps with customer experience, and what some stepping stones might be to create a customer tribe. As well as how to get your customers to feel something about your business, and how to use your brand to shorten your sales cycle in order to sell more things at a higher profit. 

“Branding is about getting more people to buy more stuff for more years at a higher price. The secret to profitability. It's a long term investment in your company… If you want your company to last, you need customer loyalty. And the really good thing about branding is that brands last longer than customers.”

On today’s podcast:

• Why people get brand and branding so wrong
• How small businesses can think about branding
• B2C branding and B2B branding
• Why branding is customer experience
• The importance of naming and logos
• From customer experience to customer identity