Building Better Games

E87: Toxic Culture in Game Development: The Real Metrics That Matter with Charlie Sull


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How would you know if your studio’s culture is toxic—before it’s too late?

In this exclusive conversation, we talk with Charlie Sull, co-founder of CultureX and researcher with MIT, about how to spot, measure, and fix toxic workplace culture—especially in the high-stakes world of game development.

Forget ping pong tables and free snacks. Culture is your operating system, and if leaders don’t prioritize it, dysfunction spreads fast.

We break down:

  • What creates a toxic culture
  • The Toxic Five behaviors that damage morale and hurt retention
  • Why standard employee surveys fail—and what to do instead
  • How AI and Glassdoor data can tell you some hard truths about your company
  • Real stats on game studios vs. other industries—who’s getting it right?

If you're a studio head, team lead, or future cultural change-maker, this episode will challenge your assumptions and give you new tools to build a better workplace.

What You’ll Learn:

  • Why culture is more than perks—it’s your company’s operating system
  • The Toxic Five traits that silently destroy trust and retention
  • How Glassdoor + AI reveal the truth about your team’s culture
  • Why top leadership, not HR, is key to lasting culture change
  • What game dev studios like EA and Blizzard can teach us about reform
  • How to apply the Will + Knowledge formula to lead cultural transformation

Books & Authors Mentioned (and Must-Reads!) from This Episode

  • The Advantage by Patrick Lencioni

       - Focuses on the "heart" vs. "science" sides of business—emphasizing the value of culture

  • Five Dysfunctions of a Team by Patrick Lencioni

       - Referenced for understanding team behavior and dysfunction

  • Works by Charles O’Reilly

       - Recommended by Charlie Sull for understanding organizational culture and leadership

       - Notable titles include Winning Through Innovation and Lead and Disrupt

  • Research & insights from CultureX (Charlie Sull’s organization)

       - Practical tools and AI-driven metrics for measuring and improving workplace culture

🔗 Learn More & Connect Charlie Sull & CultureX  🌐 Website: https://www.culturex.com  🔗 LinkedIn: https://www.linkedin.com/in/charles-sull/  🎧 Podcast Series: Culture Champions (MIT Sloan Management Review)

Join the Community

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Looking to level up your game production skills? Explore our online course designed to help you become a more effective game producer: https://www.buildingbettergames.gg/succeeding-in-game-production

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Let’s keep building better games—together.

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