Do you recruit for ‘culture fit’? If you do, then you’re wasting your time, says Bretton Putter,  author and CEO of CultureGene, a culture development, consultancy and software business.

“My vision is to help millions of people lead better work lives by changing culture globally. And my mission is to help change culture development into a critical business function in the way that sales and marketing are.”

Brett is a self-declared reformed recruiter, who saw the light when he was doing executive search for some CEOs who really got culture in their businesses. 

They made him hire based on behaviours, and while it wasn’t something he was initially keen to do, he saw how effective it was - hiring great employees into a business that was clear on its culture, and has since built a business based on the idea that as a CEO, your company’s culture is your only source of sustainable competitive advantage. 

On today’s podcast:

• How to nail down a company’s values
• Culture Decks Decoded came out of failure
• The company culture decks he admires
• How to hire for values 
• Why culture fit is his bugbear
• How to embed culture into your business
• How COVID-19 has shown holes in company culture

Links:

• Culture driven leader - Forbes article