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This Earth Day, we’re proud to share present our first ATTA & Travel Trends Adventure Series discussion focused on important lessons in sustainability.  In this powerful episode, Travel Trends host Dan is joined by co-host Shannon Stowell, CEO of ATTA and together they interview the CEO of Tourism Cares  Greg Takehara.

Greg & Shannon unpack the current state of sustainable travel and share many actionable insights on how the industry, along with travelers, can move past surface-level greenwashing to drive meaningful, long-term impact.

Key Highlights from this discussion include:

• Environmental Responsibility: Moving beyond buzzwords, learn how real practices can protect delicate ecosystems.
• Adventure Travel's Role: Did you know that adventure travel retains 65–70% of spending in local communities compared to only 10–15% for large-scale tourism? These numbers showcase the moral and economic power of mindful travel decisions.
• Cultural Preservation: Why Travel is an important bridge to connect and honor diverse customs and traditions.
• Human Connection: How this style of travel realizes the ultimate goal—forging connections that last a lifetime.

Key Upcoming Events to Learn More

Deepen your commitment to responsible travel with these powerful events curated by Tourism Cares and ATTA:

• Tourism Cares’ Meaningful Travel Roadshow
  • Miami, FL - May
  • Pittsburgh, PA - October
  • Galveston, TX - November
• ATTA Featured Events
  • AdventureNEXT in Bonito, Brazil - April
  • AdventureELEVATE in Denver, CO - May
  • Adventure Travel World Summit in Puerto Natales, Chile - November

As Shannon reminds us on this Earth day: “Once you destroy a culture or environment, some things are gone forever.” A profound and important reminder for us all. 

Join us for this thought-provoking conversation and a call to us all—to travel responsibly, drive local impact, and honor the environments and communities we visit.

The #1 B2B Travel Podcast Globally. Over 100 Episodes. Listeners in 125 countries. New Episodes Every Weds. Season 6 launches in September.

https://www.traveltrendspodcast.com/