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If AI knows your data patterns, it can help keep families safe online by preventing cyber security incidents from happening rather than just reacting once they do. Today's guest is Hari Ravichandran. As an engineer by trade and entrepreneur by nature, Hari has a track record of founding successful businesses in technology and security. After a painful personal experience with identity theft, Hari founded Aura, a way to simplify digital security for consumers. He has since grown Aura into a business worth over 2.5 billions dollars dedicated to creating a safer internet for everyone through an intelligent, proactive platform.
Show Notes:[0:57] - Hari shares his role as founder and CEO of Aura as well as his experiences that created the drive to launch the organization.
[2:47] - There's no real way for Hari to know how his identity was stolen, but he has a theory.
[4:08] - The ones responsible for this had several months of impacting Hari's credit.
[6:09] - This situation was a lengthy ordeal.
[7:38] - Aura began as reactive as are many security programs. But now they have morphed into being proactive.
[10:48] - Based on patterns they see, Aura predicts what could happen to the consumer and gives a direction on where to focus protection.
[12:08] - AI can even determine the intent of a conversation as it's happening on the phone.
[13:40] - Chris shares an example of a time when a credit card of his was cloned and how it was used.
[16:08] - Alerts are really helpful but too many could become an annoyance and then ignored.
[18:09] - It is advised to contact your banks and credit card companies when you travel to notify them that the alerts won't shut things off.
[20:50] - Hari continues to be amazed by how many scams there are and how ingenious and clever they are.
[22:32] - Without AI and learning systems, it would be impossible due to how many variants of scams there are.
[25:09] - Do not use the same password across devices and services.
[26:22] - When it comes to two-factor authorization, it has to be usable.
[28:31] - Some security is better than no security.
[30:17] - Hari describes the book he has available that acts as a guide for consumers.
[32:24] - Take a look at things that need firmware updates and how long they have gone without one.
[34:03] - Do you have enough sentries in place that can help protect?
[35:39] - Aura takes into consideration everyone's unique needs based on how they use the internet.
[37:18] - Ease of use is a compromise to security.
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Aura Website
Intelligent Safety: How to Protect Your Connected Family from Big Cybercrime
Cyberattacks can happen to an individual computer or an entire network. It's vital to have well-tested plans in place before ransomware rears its ugly head. Today's guest is Steve Orrin. Steve is Intel's Federal CTO and Senior Principal Engineer. He leads public sector solutions architecture, strategy, and engagement and has held technology leadership positions at Intel. Steve was previously CTO, CSO, and co-founder of several successful security startups and is a recognized expert and frequent lecturer on enterprise security.
Show Notes:[1:01] - Steve shares what his current role is at Intel Corporation and how he became drawn to the field.
[2:52] - There are risks everywhere. Where do we start when it comes to cybersecurity for a business?
[3:54] - Steve describes risk profiles and what you need to understand what you're trying to protect.
[5:21] - Once you know your environment and risk profile, it's time to look at the key things above security "hygiene" and the processes to raise the bar.
[7:48] - There are benefits to microsegmentation, including smaller network enclaves.
[9:44] - Steve makes a suggestion for network segmentation when it comes to state of the art equipment.
[12:07] - Ideally, you want sensors in every network enclave but that isn't always realistic.
[13:57] - Having network segmentation will also give you the information needed to find which part of your business receives an attack.
[15:39] - How do we protect data in the cloud?
[17:04] - It all goes back to understanding the data you need to protect.
[21:01] - Just like in your business, you need to know how your IT resources are being used and which ones are not right.
[23:20] - These building blocks help you see how you are utilizing security and it needs to be built in from the beginning.
[24:55] - Changing approaches in large organizations can seem challenging, but Steve says they are constantly modernizing and it's all about perception.
[26:24] - Literally any type of company can be attacked because of every industry's reliance on digital tools and infrastructure.
[28:16] - There are different types of attackers - those who target someone specific, those who are opportunistic, and those who are purely automated.
[29:44] - Everyone is a potential target even if you aren't being targeted.
[31:33] - Planning will also help answer the question of how to continue running the business while ransomware is active.
[33:21] - Companies need to adopt a gamified system to train everyone in the organization on how to respond to an attack.
[35:13] - Supply chain issues exist in cybersecurity, but it's not the same as other industries. They are problems that they are actively searching for a solution for.
[38:26] - When it becomes a requirement and in a contract, it will be adhered to.
[40:26] - There are a lot of programs out there looking for the anomaly, but Steve says we aren't looking in the right place.
[42:33] - Take all reports of suspicious activity seriously.
Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.
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Public Sector on Intel's Website
We are all being targeted by imposters on social media, websites, and dating sites. Once a person has been scammed, your information can be added to a database where criminals can purchase your data and then offer you "recovery assistance" from that scam. Today's guest is Nick Smart. Nick has 18 years experience as a professional Intelligence and Security Analyst working for government agencies and private companies as well as experience as a compliance officer.
Show Notes:[0:57] - Nick describes his current role and his background in security.
[1:41] - Nick admits that he is generally very pessimistic and initially wasn't drawn to the crypto industry.
[2:55] - Why does crypto have a high reputation for fraud?
[4:15] - Once you are scammed, your information can be sold to more criminals and then you will be targeted again.
[6:52] - It is very easy to believe that you would get the money back if you act fast which is falling victim to a sense of urgency.
[8:01] - For some people, losing out on a few hundred dollars doesn't impact them much, but for others it could be the money they need to feed their family.
[10:18] - When something goes wrong, people look to those in authority for help, but law enforcement is catching up to how they can deal with the problem.
[12:29] - The laws surrounding crypto currency are very new and we don't know the future of recovery scams.
[13:43] - Nick explains "hackers for hire".
[15:13] - These scams aren't much different than others, but the way they find targets is unique.
[18:23] - Some people think crypto currency is completely anonymous. But that's not entirely correct.
[21:05] - The area of conversion is where we can try to find someone responsible for money laundering.
[22:29] - The block chains are useful in following and piecing together to find someone.
[24:35] - Crypto currency is hyper transparent which is not necessarily a bad thing.
[26:30] - KYC stands for Know Your Customer and Nick explains what that means to a financial institution.
[28:37] - If you've lost money through a crash or a scam and someone approaches you claiming they can help you get your money back, be skeptical.
[31:39] - Real asset recovery is not a fast process.
[35:13] - Individual cases and the experiences vary, but for the most part, block chains want to help.
[37:42] - It happens to the best of us. No one is immune.
[39:22] - There are more costs than just monetary.
[42:24] - It doesn't help the victim to stigmatize being scammed.
[44:01] - Nick shares ways to report crypto fraud.
Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.
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Crystal Blockchain Website
There's one common desire that allows you to be taken advantage of or to be manipulated that leaves you wanting to kick yourself for not doing one simple thing to prevent it. Today's guest is Mark Edward. Mark is a professional mentalist who has specialized in magic of the mind for over 35 years. He travels internationally as a skeptical activist using his skills as a mentalist to teach and promote critical thinking.
Show Notes:[1:01] - Mark shares his interesting background in magic and as a mentalist.
[4:03] - As a starving artist, Mark formed a group with other magicians and began street performing.
[6:33] - If people want to believe in it, it's mentalism.
[8:09] - When working as a medium, Mark learned about people's desire for things to be true.
[11:41] - Mark describes the 900 years where people could call psychics on the phone.
[15:27] - After his years in the field, Mark wrote a book.
[17:42] - Mark shares his experience moving over into the skeptic community.
[20:20] - Scams are like magicians because it's all manipulation and performance.
[24:35] - In some cases, Mark investigated people who claimed to be able to do something that genuinely believed they could.
[28:14] - Don't be fooled by those who know things about you. A lot of things can be determined through observation.
[29:13] - These days there are Zoom calls for sessions with psychics and they have the internet at their fingertips to search for information.
[31:08] - Mark explains what a pre-show is and some of the ways to manipulate getting information ahead of time.
[33:19] - What is the difference between a mentalist and a psychic?
[37:28] - No matter what you know, you can still fall for things if you really want to believe them.
[40:40] - Generally speaking, most Americans don't want to be told the truth, but rather be told what they want to hear.
[42:44] - Manipulation is the lowest form of humanity.
Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.
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Mark Edward's Website
Psychic Blues by Mark Edward
After being scammed, embarrassment can prevent people from getting the help they need, but in order to destigmatize the painful mistake, more people need to report incidents and understand that it happens to even the most technically savvy.
Today's guest is Rory Innes. Rory has spent his entire career in cybersecurity and has worked for leading global cybersecurity companies in a range of senior management positions. Rory spotted the huge gap in support for victims of cybercrime and online harm and created the Cyber Helpline to mobilize the cybersecurity community to step in and fill the gap. As CEO, Rory is responsible for the strategic, direction, performance, and operational effectiveness of the Cyber Helpline. Rory often provides comment and opinion for the press and has appeared on live TV and documentaries providing his expert opinion on cybercrime.
Show Notes:[1:10] - Rory shares what Cyber Helpline is and his motivation to start it up.
[3:26] - There are different types of cybersecurity such as commercial issues and personal concerns.
[4:31] - Now, Cyber Helpline sees an average of 2,000 reports a month.
[5:53] - Cyber Helpline began as a UK only organization, but they are now looking to help globally.
[7:11] - Rory shares the types of things reported and the things that have been surprising over the last five years.
[8:35] - In many places across the world, Covid-19 had a huge impact on the economy and the rise of scams.
[10:46] - Hacked social media accounts are really common and can be really detrimental to the people in your network.
[12:00] - Investment scams are also very commonly seen and you may not see the problem for a while.
[14:43] - Hypervigilance from the threat of cyberstalking makes things mentally draining, scary, and creates difficulty for them to be believed.
[16:36] - Rory describes the process of investigating and helping a victim through a cyberstalking case.
[19:50] - Misconceptions are created and then spread wide through crime stories, social media, and crime shows or movies.
[22:46] - Does changing your password and wiping your devices really help?
[24:24] - When it comes to cyberstalking, it is important to remember that stalkers are obsessed. If you remove the access, you don't remove the obsession.
[26:51] - The Cyber Helpline also helps educate the victim in how to spot signs of scams.
[28:00] - The Cyber Helpline uses the Assistance Self-Help model.
[31:30] - Service users are asked how this experience is impacting them.
[32:59] - Mental health is the highest reported impact on victims, even more so than money.
[35:31] - Mental health support is getting better, but is still not effective for many people who experience this.
[37:32] - The demographics of the victims can tell a lot about the likelihood of them reporting something.
[40:27] - Rory himself has been a victim of cybercrime and admits that he was very embarrassed by it at the time it happened.
[43:41] - The hardest thing is when targeted children and teens don't feel comfortable talking about it with their parents.
Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.
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The Cyber Helpline
Scamming is a multi-billion dollar industry that is creative and evolving. The National Consumer Protection Week is geared toward education and the National Slam the Scam Day focuses specifically on government imposter scams. Today's guest is Anthony "AJ" Monaco. AJ currently serves as a special agent in charge of the major case unit at the Social Security Administration Office of Inspector General. His unit investigates complex fraud cases with a particular emphasis on Social Security Administration imposter scams and organized fraud rings. AJ has over 30 years of combined federal law enforcement, Marine officer, and legal experience.
Show Notes:[1:00] - AJ shares his current role and what he manages at the Social Security Administration.
[2:59] - The Secret Service is also a leader in financial fraud.
[4:01] - Government imposter fraud is when a scammer presents themselves as a government official, specifically from the Social Security Administration.
[6:04] - Scams evolve the way business evolves. Scammers take notice of human nature.
[7:56] - Scammers pay great attention to everything including social media and the news.
[9:09] - Sometimes these government imposter scammers will present fake credentials but real officials won't send credentials through text or email.
[11:02] - Scammers have shifted back to physical mail because that is generally the way the government contacts you.
[13:21] - You can report calls from phone numbers that you suspect are fraudulent.
[14:26] - For any phone call or text you get, do a search online to see if there's anything that the phone number comes back as.
[16:50] - If you get physical mail, there will be some minor things that could stand out as suspicious.
[19:39] - Once scammers get past your initial barriers, they are easier to believe.
[20:40] - The 4 P's are the "Phony Phundamentals" and they are Pretend, Problem, Pressure, and Pay.
[22:01] - When it comes to the Pay step, scammers will ask for money in a way that is not standard for sending money to a real government official.
[25:37] - Gift card scams seem like they wouldn't be easy to fall for, but once a scammer gets past the barrier, it is easier to convince targets.
[28:01] - Purchasing and sending gift cards are almost impossible to trace.
[30:09] - AJ describes a recent organized crime ring that they were successful in shutting down.
[32:58] - How likely will a victim of fraud get their money back when investigated by the Social Security Administration?
[36:02] - Be suspicious if someone reaches out to tell you that they will be able to get your money back.
[39:40] - AJ explains what Slam the Scam Day is.
[41:09] - National Consumer Protection Week is this week and Slam the Scam Day is soon!
Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.
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National Consumer Protection Week: Slam the Scam Day
Have you ever Googled yourself to see what information is available about you? Knowing how to remove some of your private information or negate the impact of a negative review can make a big difference to your personal or professional reputation.
Today's guest is Darren Dunner. Darren is a digital marketing and SEO guru with a track record of results-driven leadership. As Net Reputation's VP of Reputation Management Operations, he provides expert insight and mentorship needed to consistently prove and optimize deliverables. He helps people and companies protect and correct their online reputation.
Show Notes:[1:04] - Darren shares his background and what his current role is in Reputation Management.
[3:44] - If you follow their guidelines, Google can follow and understand what you are trying to accomplish.
[4:53] - Online reputation for a company could be reviews, information in articles, blog posts, or videos.
[6:04] - Posts without consequences in mind can be detrimental.
[8:28] - Darren and Chris describe a scenario of someone needing to do damage control.
[10:19] - Negative sentiments are click bait and move through Google faster.
[12:09] - There's a lot more impact for public figures due to notoriety.
[13:06] - Digital marketing and reputation management is surprisingly complicated.
[13:58] - Reputation management takes a long time, usually at least more than a year.
[15:52] - Darren lists some of the things he does to help manage reputation and how much work it really is.
[17:46] - Life online means that other people find out about what is going on in your life and that could have both good and bad consequences.
[19:07] - Darren's advice is to only focus on putting out positive things online.
[20:01] - Searches are geo targeted so your search results will be different than someone searching the same thing in a different location.
[21:44] - For a company, it is important to have enough things out there that are connected properly to Google so your page is top in searches.
[24:01] - Location is important to keep in mind for potential customers or clients to search.
[25:18] - Darren explains a situation with a negative piece used in email marketing that brought up a huge uproar.
[27:29] - You can catch things ahead of time as long as you prepare for it.
[29:14] - You can't always prepare for a bad review, but train employees and team members that things they do can be used against them and the company.
[32:44] - Two factor authorization is crucial to keep your assets protected.
[34:00] - No one you know will ever ask you for any authentication code.
[35:07] - If you have a social media account, use it. Don't let it sit unused.
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NetReputation.com
Taking a proactive approach versus a reactive approach to cybersecurity makes a big difference for the stress levels of employees and customers. The daily conversations that take place with management can change the impact of a ransomware attack remarkably.
Today's guest is Robert Anderson Jr. Robert is a national security expert, author, and business leader dedicated to helping companies improve cybersecurity and reduce business risk. As Chairman and CEO of Cyber Defense Labs, he brings decades of executive leadership and operational experience in cybersecurity, counterintelligence, economy espionage, and critical incident response.
Show Notes:Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.
Links and Resources:Scammers are creatively trying to deceive and manipulate Amazon customers by getting them to do activities outside the Amazon ecosystem through texts, emails, and phone calls. Hopefully by looking at how the top scams are implemented, we can create more awareness and prevent loss.
Today's guest is Abigail Bishop. Abigail is the Head of External Relations for Scam Prevention at Amazon, where she leads the organization's outreach work to protect customers from falling victim to scams globally.
Show Notes:Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.
Links and Resources:We like to think that we're too smart to be taken advantage of by a scammer, but some are willing to invest a tremendous amount of time and effort for a payout. Many do not come forward because of the fear, shame, and victim-blaming, but that's not true with today's guest.
Today's guest is Ayleen Charlotte. Ayleen was one of the women featured in the Netflix documentary The Tinder Swindler. She made a radical choice between victimhood or becoming a beacon of female empowerment. After what became five years of misery, she decided not only to tell her story, but to make a lifelong entrepreneurial dream come true.
Show Notes:Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.
Links and Resources:From the publisher's feed

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