Easy Prey

In this episode, we look at two sides of the Nigerian scam: The emotional, psychological, and financial damage done by scammers and the scammers we often look at as bad people doing bad things. But in some cultures, this is seen as an acceptable career option.

Today's guest is Ronnie Tokazowski. Ronnie has been fighting Nigerian fraud for the last seven years and has collaborated with both law enforcement and the private sector. He runs a mailing list which collaborates with victims in identifying critical pieces of information around how the fraud works as well as working with romance victims themselves.

• [0:53] - Ronnie shares his role as a Principal Threat Advisor and the work he does with Nigerian fraud.

• [2:10] - Seven years ago, Ronnie saw the increasing trend in Nigerian fraud and is trying to get ahead of it.

• [3:58] - Scammers operate in a way that is similar to pulling tools out of a toolbox. They know which strategies to use in different situations.

• [5:44] - Relationships have been built with victims over months or sometimes even years, especially in romance scams.

• [8:19] - Ronnie explains how emotions are targeted to build relationships with scammers.

• [10:36] - Business email cybercrime was the number one cybercrime for seven years ago.

• [11:41] - The more we talk about it, the more victims come forward to talk about their own experience and overcome the social stigma.

• [12:36] - While not a scam victim, Ronnie explains a scenario in which he questioned his decisions.

• [15:27] - There are people out there doing the work in Nigeria in getting scammers to leave the career. But it is a huge undertaking.

• [17:50] - A common scam is to reach out on social media and try to get the target off the platform to talk.

• [19:18] - Some scammers are victims of human trafficking doing the work against their will.

• [20:36] - Right now with pig butchering, the belief is that the groups are organized crime groups in China.

• [22:01] - Ronnie shares the experience in speaking with law enforcement in Nigeria.

• [23:57] - The connections to different scams are very intricate and sophisticated.

• [26:21] - In one experiment, gift cards were purchased to give to scammers to track what they did with them.

• [29:26] - Scammers collaborate together to find "clients" and share their list of victims to facilitate other crimes.

• [30:50] - Ronnie shares the story of a scammer who collaborated with multiple people and wound up being involved in tons of different types of scams.

• [33:12] - In Nigeria, there are a lot of tribal religions in play.

• [34:31] - Many scammers in Nigeria will go through rituals in their attempt to manifest wealth.

• [37:07] - One of the main motivations for scammers is their experience in poverty.

• [41:02] - What about government intervention? How is the Nigerian government handling the situation?

• [42:21] - In some countries, the government is also tied up in the scamming.

• [45:20] - Two factor authentication is critical to security.

• [46:26] - For businesses, there should be a process to ensure money is wired correctly when necessary.

• [48:10] - Ronnie doesn't recommend investing in crypto right now especially if it sounds too good to be true.

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Recovering from identity crimes can be daunting and take a toll on your entire life, not just financially and emotionally. Once someone gains access to one of your accounts, they can work to manipulate your friends and relatives as well.

Today's guest is Eva Velasquez. Eva is the President and CEO of The Identity Theft Resource Center. She previously served as the Vice President of Operation for the San Diego Better Business Bureau and for 21 years at the San Diego District Attorney's Office. She is an author, public speaker, and a recognized expert who has been featured on CBS Mornings, NBC Nightly News, New York Times, NPR, and numerous other media outlets.

• [1:02] - Eva describes her role as CEO and President of The Identity Theft Resource Center and what the organization does.

• [2:11] - Eva began her career in law enforcement and learned firsthand how dismissive we are of victims of identity crimes.

• [4:26] - The great majority of these crimes go completely uninvestigated.

• [5:48] - Your energy is best spent on recovering what you've lost rather than trying to convict the perpetrator.

• [8:03] - Identity theft isn't the only identity crime.

• [9:47] - Most scams and data breaches at this time can be considered an identity crime.

• [11:06] - The majority of identity crimes that are reported at The Identity Theft Resource Center are caused by social engineering.

• [13:42] - If you see some unusual activity or communication on social media from someone you know, let the real person know.

• [16:17] - Chris shares a strategy for family passwords to verify their identity.

• [18:11] - There are several different types of identity fraud. A lot of it is credit cards, but it could be other types of loans or accounts.

• [19:54] - Identity fraud is complicated to solve.

• [21:00] - Eva shares the story of a victim who was car jacked and has had non-stop identity theft issues.

• [22:24] - People who are victims of identity theft may even have major problems in getting jobs.

• [23:42] - The number of victims who have felt suicidal after identity theft has increased year over year.

• [25:37] - The Identity Theft Resource Center is like AAA roadside assistance. Reach out to them.

• [28:00] - Eva shares that this is her life's mission. She would love a world where The Identity Theft Resource Center wasn't needed.

• [29:22] - Password management needs to be improved.

• [31:03] - Multi-factor authorization is absolutely necessary.

• [33:28] - If you ever get a call from someone claiming to be from your bank, hang up and actually contact your bank using the number on your card.

• [34:42] - We need to flip our view of "annoying" security measures.

• [41:57] - Safeguard access to all the accounts you have, even email accounts.

• [43:16] - It can take anywhere between a day and ten years to resolve identity fraud. It is very situational.

• [46:03] - It may also be possible for something to appear solved but then it is in remission.

• [47:20] - There is no shame in asking for help. It is very complicated.

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You may be shocked to know that master manipulators utilize special tactics to impact human behavior and emotions by more than just instilling a sense of urgency. The art of persuasion can be used for both good and evil. Today's guest is Chris Hadnagy. Chris is the author of five books on the topic of social engineering. He is a professor of social engineering at the University of Arizona as well as the CEO of Social Engineer LLC, the Innocent Lives Foundation, and the Institute for Social Engineering.

• [0:57] - Chris shares his background and how he found himself in the field of social engineering and understanding human decision making.

• [2:38] - It is not the case that only stupid people fall for scams and phishing emails.

• [4:04] - There is good social engineering and Chris gives some examples.

• [5:47] - The release of oxytocin is researched to show that it is linked to trust.

• [7:58] - You can have oxytocin and dopamine separately but together they build a bond.

• [9:17] - Marketing and advertising land in the gray middle area of social engineering. Is it being used for good or bad?

• [11:14] - It is important to look at things through the lens of purpose. What is the intent behind it?

• [12:35] - All social engineering, good and bad, use the same principles. But malicious social engineering triggers different emotions, namely fear.

• [14:37] - Preying on fear is one way people are socially engineered, but Chris gives an example of how a company as large as Toyota was impacted by the sense of urgency.

• [17:12] - There are so many stories of social engineering that are extremely plausible and believable.

• [21:04] - The trend now is to use social media data and information to target people for spear phishing.

• [22:30] - If you feel any strong emotion after a request, it is a great time to pause and consider if you are being manipulated.

• [24:21] - If you ever fall for something, don't let embarrassment make you sweep it under the rug.

• [27:31] - The idea of an authority figure is a principle to remember, but it doesn't always work.

• [30:10] - In some countries, fear of authority isn't present. But social engineers will look for the weaknesses to exploit in different environments.

• [31:16] - Voice phishing is currently on the rise.

• [33:21] - Chris shares about the uptick on LinkedIn requests that even targeted the US military.

• [35:28] - Although we will see some good from AI, Chris has many concerns.

• [37:33] - Chris describes some of the classes he teaches at the University of Arizona specifically about Social Engineering.

• [39:17] - You can take classes online from Chris on Social-Engineer.com.

• [40:21] - We need to understand social engineering to keep our children safe. Start having conversations early.

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Phishing emails are constantly evolving to take advantage of current trends, news, and holidays. Typically poor grammar or the time an email was sent could help you identify if it is authentic. But with AI, these obvious signs may soon disappear.

Today's guest is Kiri Addison. Kiri is the Detection and Efficacy Product Manager at Mimecast, working on security products to defend against new and evolving threats. Previously she was head of data science for threat intelligence and has worked in the public sector creating systems to detect and prevent cyber attacks and fraud.

• [0:59] - Kiri shares her background and what her role is at Mimecast.

• [3:03] - Email scams are still the number one attack method and they tend to follow trends, news, and holidays.

• [5:17] - Technology is improving and there is better protection of basic attacks, but with how fast threats evolve, there are still areas of improvement.

• [7:34] - Kiri shares some statistics on the improvement made after implementing phishing email training.

• [8:26] - With the use of ChatGPT, our usual red flags to look for will change.

• [10:12] - In the advice and training by Mimecast, they explain the impact on the end user.

• [12:08] - Kiri explains some of the different types of security measures available.

• [13:47] - A lot of companies only implement the training with their employees to check off the compliance.

• [16:50] - Be suspicious and take some time. Don't feel pressured.

• [20:05] - Look for anything abnormal, even if it is something unusual from a sender you know.

• [21:44] - If you receive word from someone you know but it seems odd, contact the person directly to find out what's going on.

• [23:10] - Mimecast works primarily with corporations and businesses, but there are some personal phishing email attempts.

• [24:44] - Some attacks combine safe sights with malicious links.

• [26:00] - Kiri describes some of the recent trends they are seeing.

• [28:58] - As AI evolves, it is going to become harder to protect. However, it all comes down to end user awareness.

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Age appropriate conversations need to be taking place with children on how technology is being used to groom them. Unfortunately, many are already addicted to the dopamine fix and their relationships with a device can numb them to being preyed upon. Today's guest is John Pizzuro. John serves as CEO of Raven, a lobbying and advocacy group that focuses on protecting children from exploitation. John was a former commander of the New Jersey Internet Crimes Against Children task force and has created a framework for other countries to use to investigate child exploitation.

• [0:57] - John shares his background in ICAC and current role as CEO of Raven.

• [3:08] - With the changes of technology and the availability of it in every household, behavior has changed along with it.

• [5:01] - Using the internet at home makes the internet feel like a safe place.

• [6:16] - People manipulate others through language.

• [7:21] - It is simple to get hooked because of the dopamine fix met with social media.

• [8:49] - Do social media companies do enough? John says they don't do anything and they don't have the ability to moderate.

• [11:01] - AI is not yet fully understood. How can it be used for good or bad?

• [13:13] - There has to be a balance between privacy and protection. This is true for everything.

• [14:15] - Today, we are so polarized and the result is that a solution will not be found.

• [15:45] - Parents need to have real conversations with their children and the earlier the better. Open communication is important.

• [17:54] - It's not talked about openly enough because it is scary to talk about child exploitation.

• [21:30] - Device addiction is a real problem and generally speaking, there's a need for instant gratification that distracts us from real relationships.

• [23:10] - There are communities where people share techniques for grooming and they are extremely popular on the dark web.

• [24:53] - John shares some terrifying statistics.

• [26:25] - There are task forces working together to protect children from child exploitation.

• [28:30] - The task to go through digital evidence is time and resource consuming.

• [29:28] - What is needed in the US is age appropriate child protection legislation.

• [31:03] - John explains some of the challenges in current legislation.

• [32:17] - Do we hold all these tech companies liable?

• [33:40] - The larger the bill, the more things that people will have a problem with.

• [36:02] - If we can articulate things the right way, this legislation can make a huge difference.

• [38:06] - Child advocacy centers are impactful but their funding gets cut.

• [39:16] - The challenge with research is that researchers move from project to project. And action must be a result of theories.

• [40:25] - John shares ways you can impact this cause and who to talk to.

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AI creates opportunities as well as challenges. We may need to become more skeptical about what we see and hear knowing that images and words can be generated without transparency of its creation. Today's guest is Paul Valente. Paul is the CEO and co-founder of VISO Trust, a former CISO of Restoration Hardware, Lending Club, and ASAPP with over 20 years of technology, financial services, ecommerce, and information security innovation. Paul holds several industry designations, including Certified Information Systems Security Professional (CISSP), Certified Information Systems Manager (CISM) and ISO 27001 Lead Implementer.

• [1:02] - Paul shares his background and what he does now in his career.

• [3:23] - One of the key learning opportunities for Paul was being a victim and being involved in scams and cyberattacks.

• [5:28] - It's getting harder and harder now to tell something's legitimacy with the ability to use AI to generate content for scamming.

• [7:54] - As a consumer, when you work with a company and share your data, you are sharing it with the whole ecosystem.

• [10:16] - It is very hard for security to be managed when there is so much data.

• [11:58] - Surveys sometimes give a false sense of security.

• [14:21] - At VISO, they remove the friction in order to make the process scale. There are so many third parties and vendors. Focus on real information.

• [17:02] - Security is not a solved problem. There are always imperfections.

• [19:07] - There's a variety of different responses to cybersecurity breaches.

• [20:46] - Companies who are transparent about breaches tend to be seen as good companies. It's how you handle it and take steps to communicate.

• [23:27] - We've been trained to look for errors but today, with the use of generative AI, it is easier for scammers to create perfect messages.

• [25:30] - We need to learn ways to improve our ability to discern real content from fake content.

• [26:46] - AI also creates unique opportunities.

• [29:47] - We still tend to have the idea of AI being a sentient being based on science fiction. So what is AI?

• [31:12] - It's all about shrinking the problem space.

• [33:17] - AI growth and what is called the Cyber Kill Chain will happen incrementally.

• [34:55] - Be aware of where you are communicating. You will need to look hard when it comes to social engineering.

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If you experience any high pressure tactics or urgency that someone needs you to make a financial decision fast, take a pause and realize that you might be talking to a scammer. Today's guest is Professor Marti DeLiema. Marti is an Assistant Professor and Gerontologist at the University of Minnesota. Her work focuses on identifying the extent and cost of financial fraud in the US as well as factors related to financial victimization of the aging.

• [0:48] - Marti shares her background and as a gerontologist, her focus on the aging.

• [3:02] - When doing her research, Marti discovered that fraud is not limited to the elderly.

• [4:16] - Why are older adults more likely to be targeted?

• [5:50] - Executive functioning skills decline earlier than other abilities.

• [7:30] - Social isolation can take form in a few different ways.

• [9:47] - People who are grieving a loss are even more susceptible to scams.

• [11:38] - Underreporting is a really big problem in the research and it is common among older adults and older victims.

• [14:26] - Marti recommends reporting scams to the Federal Trade Commission.

• [15:38] - To help prevent potential issues, start to think about who in your family or close circle can help make financial decisions.

• [17:08] - Bringing people in actually makes you more in control.

• [19:02] - There is a societal stigma about being a victim of a scam and it prevents older adults from sharing the situation for help.

• [20:20] - There is a huge shift in our population in our demographics and the largest wealth transfer coming.

• [22:09] - The world is very complex right now, especially when it comes to communication, technology, and finances.

• [24:10] - Financial institutions can help prevent scams through strong customer service and education.

• [26:36] - Marti shares an experience overhearing a retail manager explaining why he wouldn't let an elderly customer purchase any more gift cards.

• [28:50] - Scammers will warn victims that they will be asked specific questions about their gift card purchase.

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Identities are under attack and with few ways to either validate or authenticate, it's difficult to know whether a company or person you are communicating with is fake or not. Today's guest is Mike Kiser. Mike Kiser is currently the Director of Strategy and Standards at SailPoint. He speaks regularly at events such as The European Identity Conference and The RSA Conference. He is a member of several standards groups and has presented identity related research at Black Hat and DevCon.

• [0:46] - Mike shares his current role at SailPoint and what he does to help people protect themselves online.

• [1:48] - As identity has risen in importance, so have job scams.

• [2:44] - The rise is not surprising, as more people look for remote work.

• [3:50] - Generally, employment scams are targeting remote and online applicants.

• [6:10] - Mike describes some of the ways these scams work including receiving fake checks and wording to target those who are looking for side work.

• [8:04] - Fake LinkedIn accounts are on the rise and it is very easy to target specific types of people and build off of common connections.

• [10:01] - In 2019, Mike created a fake profile and he describes the easy infiltration to any organization's LinkedIn connection.

• [11:47] - There has been an obvious uptick in generic LinkedIn contact in the last few months.

• [15:13] - Business people need to connect, so it can be tricky. Mike explains how to take a close look at new connections.

• [17:13] - With generative AI, communications are even more convincing.

• [18:41] - Falsified job applications are also on the rise.

• [20:33] - Fake identities are more and more in play for different malicious use cases, not just for jobs.

• [22:58] - Mike shares the experience of a family member realizing that they were talking to a scammer.

• [25:08] - We all customize a resume to match a job, but AI is making things much more challenging.

• [27:05] - Applicants and potential new hires will be able to easily outsource and it will become more common.

• [31:22] - The pandemic accelerated the importance of validating identity.

• [33:31] - There is also a unique opportunity for privacy to be changed right now and there is some good potential.

• [36:40] - Multi-factor authentication fatigue is a real problem.

• [39:27] - Eventually, Mike believes all things will shift to QR codes.

• [41:17] - What are the pros and cons of QR codes and how can they change the user experience?

• [42:24] - The job market is going to continually change and we have to learn how to interact with people differently.

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With all of the AI advances and the metaverse, people will face the decision on how to embrace the technology because it will become unavoidable. Today's guest is Dr. Mark van Rijmenam. Mark is The Digital Speaker. He is a leading strategic futurist who thinks about how technology changes organizations, society, and the metaverse. Mark is an international keynote speaker, five time author, and entrepreneur. He is the founder of Datafloq and the author of the book Step Into the Metaverse. His mission is to help organizations and governments benefit from the innovative emerging technology while ensuring that it is done ethically and responsibly. Recently he founded the Digital Futures Institute which focuses on ensuring a fair digital future for everyone.

• [1:03] - Mark shares his background and current endeavors in the field.

• [2:40] - Using ChatGPT, Mark wrote a book and you can't really tell until the end.

• [5:02] - After a while, the patterns are noticeable.

• [6:49] - Start understanding the metaverse but understanding what it is not.

• [7:40] - "What the metaverse is is when the physical and the digital world converge. It's nothing more than the next iteration of the internet. We move from a 2D internet to a 3D internet."

• [8:49] - When the digital comes into the physical, we get augmented reality and it has very interesting uses.

• [10:37] - The problem with the next iteration of the internet is how to behave in this new world.

• [12:32] - Right now, the newer generation has less distinction between the digital and physical world.

• [15:03] - Some people's behavior is unacceptable online and some don't realize how public their actions are.

• [16:14] - We already see a problem with people not recognizing the distinction between digital and physical. Some are already addicted to social media.

• [19:11] - With the heavy use of digital content with children, it will become harder for the next generation to separate the two.

• [21:33] - The transition is so fast that we don't know what the implications are.

• [23:18] - Education is crucial but no one is teaching us how to use this emerging technology.

• [25:18] - Children and adolescents are particularly impacted by this transition.

• [27:23] - When earning his doctorate, Mark had to have permission to do his research for ethical reasons.

• [28:57] - We don't have to use social media and emerging technology as it becomes available.

• [31:20] - How can education keep up with the speed of change?

• [32:30] - ChatGPT shouldn't be banned. You have to embrace and adopt new technology so we can teach students how to use it.

• [34:48] - We are moving into a voice-world. What does that mean and how is it different from how we interact with the internet now?

• [37:20] - Mark describes what is necessary for this to be successful. It's possible but it requires a lot of work. We should act now.

• [38:49] - There are things that need to change, specifically in education, verification, and regulation.

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Business opportunities can entice you to believe that you can make large amounts of money in a short period of time. It's important to verify proof of their claims before joining and knowing how to research this can save you time and money.

Today's guest is Jeff Lerner. Jeff is a five time Inc. 5000 CEO with over $100 million in sales. In 2019, he founded Entre Institute, the world's first institute of higher learning for entrepreneurs which is now one of the fastest growing education and technology companies in the world.

• [1:12] - Jeff shares his background as an entrepreneur and the creation of Entre Institute.

• [3:26] - When you do the entrepreneurship work legitimately, it can be very lucrative.

• [6:18] - The way people work in their chosen industry works a lot differently in this generation than it did in the past, with people changing companies often.

• [9:25] - There are four ways to earn money in the entrepreneurial industry.

• [11:25] - Jeff thinks about the current economy as wilderness. The key is to have a guide and a map.

• [12:57] - The number one thing when vetting opportunities is to verify social proof.

• [15:10] - The responsibility is on the provider of the opportunity, but vetting them is on you.

• [17:29] - If you understand the mechanics of business, you'll see through the smoke screen. If not, you'll be enticed by the smoke screen.

• [21:49] - There are a lot of people who are coming from a place of desperation who will say whatever needs to be said to bring in an income.

• [24:00] - How do you know the right questions to ask?

• [26:44] - There are job scams and business opportunity scams.

• [27:39] - If you are offered a commission but it's not a sales job, question what you are being asked to do.

• [29:12] - You should never have to spend money to make money in a legitimate business opportunity.

• [31:42] - It's okay to have a level of attractive compensation as long as it is coupled with skills needed to realistically bring in that amount.

• [35:10] - A lot of people feel very discouraged and frustrated with the management of the economy and entrepreneurship sounds appealing.

• [38:20] - There are a lot of amazing stories of people making tons of money with few skills, but they are few and far between.

• [41:14] - Nothing worthwhile is easy. If you embrace getting better rather than things being easier, you will be scam proof.

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