If AI knows your data patterns, it can help keep families safe online by preventing cyber security incidents from happening rather than just reacting once they do. Today’s guest is Hari Ravichandran. As an engineer by trade and entrepreneur by nature, Hari has a track record of founding successful businesses in technology and security. After a painful personal experience with identity theft, Hari founded Aura, a way to simplify digital security for consumers. He has since grown Aura into a business worth over 2.5 billions dollars dedicated to creating a safer internet for everyone through an intelligent, proactive platform.

Show Notes:

• [0:57] - Hari shares his role as founder and CEO of Aura as well as his experiences that created the drive to launch the organization.

• [2:47] - There’s no real way for Hari to know how his identity was stolen, but he has a theory.

• [4:08] - The ones responsible for this had several months of impacting Hari’s credit.

• [6:09] - This situation was a lengthy ordeal.

• [7:38] - Aura began as reactive as are many security programs. But now they have morphed into being proactive.

• [10:48] - Based on patterns they see, Aura predicts what could happen to the consumer and gives a direction on where to focus protection.

• [12:08] - AI can even determine the intent of a conversation as it's happening on the phone.

• [13:40] - Chris shares an example of a time when a credit card of his was cloned and how it was used.

• [16:08] - Alerts are really helpful but too many could become an annoyance and then ignored.

• [18:09] - It is advised to contact your banks and credit card companies when you travel to notify them that the alerts won’t shut things off.

• [20:50] - Hari continues to be amazed by how many scams there are and how ingenious and clever they are.

• [22:32] - Without AI and learning systems, it would be impossible due to how many variants of scams there are.

• [25:09] - Do not use the same password across devices and services.

• [26:22] - When it comes to two-factor authorization, it has to be usable.

• [28:31] - Some security is better than no security.

• [30:17] - Hari describes the book he has available that acts as a guide for consumers.

• [32:24] - Take a look at things that need firmware updates and how long they have gone without one.

• [34:03] - Do you have enough sentries in place that can help protect?

• [35:39] - Aura takes into consideration everyone’s unique needs based on how they use the internet.

• [37:18] - Ease of use is a compromise to security.

Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review. 

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• Hari Ravichandran on LinkedIn

• Aura Website

• Intelligent Safety: How to Protect Your Connected Family from Big Cybercrime