Rick Dearden, LotLinx Director has a highly experienced dealership background and passion for the car business!  His extensive experience in dealerships and as a Hendrick General Manager gives us a true action plan for wiping out used car margin loss. He opens up and walks us through how to handle the current headwinds many are facing as inventory turn days are increasing. Some will start markdowns but Rick explains the digital landscape showing us how to leverage tech to avoid this and maintain gross. He shows dealership managers how to get ahead of this problem and gives us a strategic plan to follow! 

Rick Dearden | [email protected] | cell 803-429-2217 💬 

Dealer Talk with Jen Suzuki Podcast | [email protected] | 800-625-1590 | edealersolutions.com 

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LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.